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As a broadcasting radio station, you are in a pretty powerful position. Your words can influence people to do a great many things or inspire them to live happier and better lives.  You can also warn them about various dangers out there in the world such as unhealthy food products, dangerous roads and so much more.  But one of the best things you can do right now is to warn people about some of the hidden hazards in food sources that are supposed to be healthy and that are sold at incredibly expensive rates in order to improve the lives of people.

Here are just a few of the many dangerous health products you should be talking about on air.


Sucralose is an artificial sweetener that is commonly used on the market today.  These sweeteners are designed to sweeten food products and beverages without the many disadvantages of sugar.  Sucralose is mostly used by diabetics and those who are trying to lose weight by avoiding sugar.  But while you are using this product in order to stay healthier, you are actually making yourself very sick.  Sucralose dangers are only now becoming public and many of the risks and side effects in this product is exactly the same as the risk of using sugar only with even more negative symptoms.

Dangerous Health Products Your Radio Station Should Be Talking About

Dangerous Health Products Your Radio Station Should Be Talking About

Fruit Juice

You are probably switching your normal soda with fruit juice in order to lose some weight and stay healthy.  But most fruit juices are almost just as bad as any other soda.  This is because a single glass of fruit juice such as orange juice contains the same nutritional value and sugar as four to five oranges.  Studies also found that juices contain almost just as much fructose concentration as soda and this juice type affects the liver negatively because this is where fructose is converted into fat.

Microwave Popcorn

Plenty of people are switching over to popcorn because it supposedly contains fewer chemicals and fattening ingredients than chips.  And yes, popcorn you pop on the stove from corn is a lot healthier but you should be careful not to consume too much microwave popcorn.  The bags contain nonstick chemicals that are linked to cancer and that entire butter flavoring isn’t healthy for your lungs and doesn’t help much with weight management at all.


Margarine was created to be a healthier alternative to butter but sadly, the opposite of this delicious spread is actually true.  The high quantities of Trans fats in margarine results in thousands of fatal heart attacks every year.  If you do use margarine then do your homework so you can find a brand that is actually healthy.


Do you love shrimp?  One of the reasons you probably love it so much is because you believe that it is not fattening and contains lots of omega 3 which is healthy for your mind.  But this food source is actually pretty unhealthy.  Store bought shrimps contain lots of food colorants in order to maintain their colour. Those from farm pond waters are treated with a neurotoxin that has been linked to the increase in ADHD and shrimp contains rotenone which is linked to Parkinson’s Disease.


There are so many mediums these days to disperse information. Previously it was just radio and television but now social media has conquered the world. Though there is no going home to radio and television but still it affects the viewership or audience. It depends a lot on the content you are presenting on your medium. Even if your medium is radio, if your content is strong, your audience is going nowhere. It will only grow day by day. Individuals these days like to listen and see original content. If you are a radio jockey or have a link in radio you need to keep in mind certain things in order to keep your audience engaged.

Talking about mediums, these days nothing remains hidden from anyone. Anything that happens in one corner of the world is heard in the other corner of the world. In the hustle bustle of life and too much technology, it is no secret that there is a lot of fraud all around the world. It has become a common practice that people misuse others, step on someone else’s foot, fraud in property, money and what not.

Tips and Tricks to Keep Your Audience Engaged on Radio

Tips and Tricks to Keep Your Audience Engaged on Radio

People often indulge in fraud and corruption wherever they find a chance. They get involved in such activities but never think of the consequences. There are people who get affected by others in such cases. They don’t even do anything. There are millions of cases where people face serious injuries because of others. That injury can be physical and emotional.

If you know someone who is going through such a trauma, tell them about an attorney for such cases. They are a real help in situations where people are going through physical and emotional trauma because of others. Such legal processes take a lot of time and investigation, so it is always a better idea to hand over such matters to responsible people who work for you.

Let’s dig into the tips and tricks to engage your audience on the radio:

  • Up to date information:

As mentioned earlier, there are so many sources these days that disperse every sort of news. You should be full of up to date information in order to attract an audience and to keep them engaged. You should refrain from sticking to old news. There are tons of interesting stories and happenings out there. You just need to make sure you spread it first.

  • Interesting content:

Always refrain from creating a boring show for your audience. That is completely in your hands. You should keep them away from monotonous. Always try to focus on creating interesting content and how you convey it matters a lot. Your way of conveying information matters the most. You should know tricks to engage your audience. This technique always wins the person doing the show in the eyes of the audience. Listening to your show attracts them.

  • Advertisements:

You must be pondering how advertisements can keep the audience engaged? Yes, advertisements can also attract and engage people, if they are worth it. Radio widely listens on a local level. Folks also search for things on a local level and no other medium tells you about shops and business on a local level other than radio.

If you are giving the required information, it is for sure that people will be attracted to your show. You should keep in mind the targeted audience while you are working in radio. It is not just important for just a show but also for the whole radio business. If you make such advertisements that benefit the audience, you are surely in the right way.


Conveying Complex Information On-Air

Anyone who has worked in radio knows that discussing complex or technical topics over the air can be difficult. Often the information is interesting, even relevant to the target audience, but that doesn’t mean it is familiar to the host or that the specifics of the discussion are perfectly clear to people who may be listening in their cars, at work, or in a less-than-optimal situation. If you find yourself in a situation where you need to convey complex information to an audience, particularly if you don’t know how familiar the audience is with the topic, employ these techniques to help boost your communication prowess.

Be as Concise as Possible

The first line you open with should be short and to the point. The longer the sentence is, the more likely it is that your audience will lose track of what you are saying. Experts recommend that you keep your opening sentence to less than 50 words, but you should really aim to use just a few dozen words.

Use Visual Metaphors

Even though it’s radio, helping listeners visualize a topic can be extremely helpful. It is your job, as the host, to paint a picture with words; one so clear that your audience can see the minutia of the brush strokes and carry a mental image of it with them after the broadcast is over.


Humans have shared stores with one another for millennia, they are what our past is built on and how we convey emotion and profound philosophy to one another. Stories are a great way to get information to stick by humanizing complex information. Think of the story as a shorthand for the abstract. The more relatable you make the story, the better your audience will understand.

Link Telomeres, Telomerase and Agingto Make It Stick

It is a fundamental truth of human nature that we pay the most attention to the things that directly affect us. To make your audience pay attention to a technical or complex subject, frame it in terms that matter to them. If you are talking about telomeres, for instance, don’t just describe them as the caps on the ends of chromosomes that preserve DNA. Explain how telomeres are the arbiters of the aging process, how they can impact a person’s risk for developing cancer, and how researchers are looking for new ways to combat illness by keeping telomeres healthy.In the body we have Telomerase enzyme to protect the telomeres. However, as we age, the telomerase enzyme decreases which can cause shortening of the telomeres.

Scientific Research has shown that Epithalon can help increase telomerase enzyme in the body therefore helping protect the telomeres.

You can learn more about this here https://www.peptidesciences.com/epithalon

The more pertinent the information is, the harder the audience will listen.

Old Is New, New Is Old

Explain things in terms that your audience already understands. Humans learn by linking new information to old memories, so help your audience do that. A good example of this is online shopping. Vendors made it familiar by creating “shopping carts” where your items remain until you are ready to “checkout.”

Avoid Superfluous Details

When explaining something complex, less is almost always more. Your goal isn’t to make your audience members experts, your goal is to help them form a basic understanding of the core concepts. It’s like learning to ride a bike. You don’t start off with a unicycle, you start off with a tricycle until you get the basics down and then you grow from there.


Tips on How to Present Great Radio

Listening to radio presenters, it can sound like the easiest job until you’re given the mic and told to do it yourself. Talking and engaging an audience that you can’t see can be tricky since you might not even know what they are thinking of your presentation. This article will guide you on quick and easy tips on how to present great radio. It is all about the listeners.

Tips on How to Present Great Radio

Tips on How to Present Great Radio

Know Your Listener

Knowing how, when, and why the audience listens to you is very important. You should also try and figure out what they are listening to you on, and where they are likely to be. The more one understands their listeners, the easier it is for them to create “me too” moments, which are the main target.

Make Your Listener Care

You can talk about anything on radio successfully as long as you’re doing it in a way that will make your listeners care.

Talk to ONE Person

It’s important to realize that each of your listeners is listening to the show as an individual, and not a group. Talk like you’re addressing one person, avoiding words like “you all, “some of you”, and “hey guys”. Create a one on one conversation with the audience and you’ll find them engaging more with you.

Be in Charge

Being the host, you need to have a commanding but calm voice that will guide the audience, be concise, and not confuse them.

Learn The Rules, Then Break Them

Knowing the rules means that you know how to break them. A good presenter will learn techniques and understand the ones that work best for them. These are what they should rinse, repeat, and reinvent.

Make The Mic Your Mate

The mic should be your friend and you shouldn’t shout into it or pop your “p’s”.

Be Yourself

Don’t try to be someone that you’re not. Just be yourself by working on your strengths, practicing, listening to feedback, training, and getting a good coach.

Irena’s XERO Bookkeeping, Sydney

Running a radio station is more than just presenting. There are other management practices that need to be done in order for it to be successful. One of those is bookkeeping. Not everyone is a fan of numbers and many people find themselves postponing their bookkeeping and accounts. This is a road to distraction. Companies like Irena’s XERO Waterloo Bookkeeping are there to bail you out of such situations. The bookkeeping company works with small to medium size companies, working with software platforms like Xero, MYOB, and Quickbooks. They identify, report, and implement efficiency improvements. Their services include:

  • Set-up and data entry
  • Accounts Payable
  • Accounts Receivable
  • Inventory Control
  • Month and Year End Accounts
  • Monthly and Annual Reporting
  • Bank and Credit Card Reconciliations
  • Debt collection
  • Invoicing
  • Manual Bookkeeping
  • Filing and Administration

They work to the convenience of their clients and can come do the bookkeeping for a couple of days a week, monthly, or even yearly. Amanda Mckenzie is there to offer free consultations and quotes, and can be reached by filling an online form, or via phone.


Following the tips above is one of the best ways of becoming a successful radio presenter for your company. Your success will not only depend on that, but on other management practices such as bookkeeping.


Topics to Cover on A Radio Show

A radio show is a place where you can talk about anything you like. The topics are wide and there is no limit on what you can say. Of course, there are some ground rules which you must take care of while you are hosting the show but this does not mean that you have to only cover one specific topic. Whatever topic you are covering, you must have plenty of information on it. Because radio is only an auditory means of communication, you should prepare your script beforehand so you do not get stuck anywhere.

Topics to Cover on A Radio Show

Topics to Cover on A Radio Show

  1. Medical shows

Medical shows are imperative to air on radios. They have many benefits and will teach your listeners several significant things about the world of medicine. Some persons get confused as to what they should talk about on the shows.

Medical topics are not limited to any one thing but they can get very confusing if you do not make them simple. If you want to cover the easier topics you should start by talking about herbs. The Estafiate herb is one of the easiest herbs to explain on the radio. It also contains countless health benefits. Whether it is a discussion about diabetes or you want to help the female population by explaining PMS, you can use this herb.

To make your show more interesting you can also call experts and professionals who have used these products before. They can better guide you on the details of the use. Medical shows have high ratings and often capture the attention of the individuals easily. You just need to make sure you are prepared to answer all the questions that the listeners ask you. A well-prepared show is better than one which is completely spontaneous.

  1. Sports shows

Sports shows are another hit category that most young and old people listen to. They will never go out of fashion and their ratings are always high because there is just always something happening in the sports world that you can be a part of. Sports topics can range from covering a sports event to calling sports celebrities on air and interviewing them.

Fans are eager to know the latest happenings in the sports world. To make your show more interesting you can also have people calling in and giving their own opinions about the topic being discussed. There are other ways to engage the listeners as well. Every program can have a theme. For the month of October you can cover the history of football and then in November, you can cover the more contemporary practices of baseball.

  1. Kids talk shows

One category that we have noticed which is not being covered by many radio shows is the kid’s talk shows. Kid’s talk shows are not only necessary but also an important topic that should be given more airtime. Kids need to understand the importance of radio and how it can benefit them.

During the days when there was not much visual content to consume, it was this radio which saved people from getting bored. Kid’s topics can actually be anything but the idea is to present it in a friendly and informative way. Kids are always fascinated by fun facts and music which they can relate to. To engage the audience, you can have other kids coming on your show and they can talk about anything they like. If you are a person who is willing to take risks and to be innovative, you should start a kid’s talk show.


Radio representation isn’t always as plain as you might think.  Not all radio hosts are able to sit in the office day in and day out while their program is being aired.  In our modern society, there are numerous radio stations in just about every city and town and the market is getting increasingly competitive because technology is making it easier and easier for more radio stations to develop.

In order to keep your listeners hooked on your information, you often have to go above and beyond to find the latest info on interesting stories, events, news feeds and more.  Lots of radio presenters go on road trips so they can report back on big events and keep their listeners up to date on all the best and most exciting things happening around them right now.

If you are constantly on the road then thinking outside of the box when it comes to accommodation can be smart.  You can find better deals or seek out emergency accommodation in areas that are packed to the brim during a big event.

Here are some of the top accommodation types to keep in mind while you are on the road:

Overnight Accommodation Types to Consider When Your Radio Group Is On the Road

Overnight Accommodation Types to Consider When Your Radio Group Is On the Road


Hostels are mostly for children who attend school far from home.  But plenty of modern hostels like Sophies Hostel welcome people from all walks of life.  They have rooms that vary from 3-bed facilities to 10-bed facilities and offer all the luxuries you would normally expect from a hotel such as free Wi-Fi, linen, tea & coffee and more.  Hostels are often even better than an average hotel because they also consist of a kitchen, entertainment like board game and book exchange and these facilities enable large groups to sleep comfortably without the extreme expense. Check out their website to find out more about these types of accommodations.


Hotels are, of course, another option that you can consider while you are on the go.  They are reliable, you can expect the same basics from any hotel and you can always expect good service and terrific quality accommodations when you book into a hotel.  The only downside is that they can be a bit expensive.

Bed And Breakfast

Many travelers prefer a bed and breakfast over a hotel because they offer a much calmer setting and bed and breakfasts are incredibly unique in their décor and charm. They are also often more affordable than hotel rooms.

Holiday Accommodations

Who says you cannot have fun while you are on the job?  Is there a hot spring close by?  Perhaps a fun resort?  Booking into these holiday accommodations can be worth your while if you get to enjoy other activities when you get back from work.

Camping Accommodations

Are you good at backpacking?  Then a campsite might be the best solution for you.  The best camping accommodations consist of shared facilities such as bathrooms and showers and many of them even offer dinner and breakfast.  You can set up your tent, enjoy a good adventure and still stay groomed and refreshed with ease.


Effective communication is everything these days. If you have good communication skills, there are a lot of chances of excelling the field you are working in. Making a career in today’s world is also not an easy thing for everyone. Some individuals have sheer luck, whereas some have to go through struggles and failures.

Talking about a career in today’s world, communication skills and of course talent can add loads of fortune for your good career. Radio has a lot to do with speaking and communicating. If you are good at communicating and delivering, then radio can be your field.

Talking about career and spreading the word through communication, there are certain things that bring the radio jokey close to the listeners. It is when they give their honest opinion about certain things and help the listeners.

One such thing that a radio jockey can do to help the listeners is that they can tell them about weather and its effects on houses. This is something that is usually neglected by almost everyone. Usually, the weather ruins the rooftops of houses.

How Communication Skills Can Get You A Career In Radio

How Communication Skills Can Get You A Career In Radio

No matter if the weather is cold, hot or dusty, it affects the rooftop greatly. You can tell them about ways to protect it and if they need help, they can look for a roofer. If someone is looking for a well-reputed Roofing company then they must consider roof repair Purcellville, Va.

They are a trustable company that provides its services in roof repairing, replacing it and also in gutter and siding. They have a professional staff and are highly recommended. You can visit yourself the site www.ridgelineroofers.com and find more in-depth about their superior services.

Here are tips that tell you that how communication skills can help you in your future:

  • Effective communication:

When you are a radio jockey, not the person behind the scenes, it is mainly about how you communicate. If you are good at communicating, it is very much likely that you can make a career in the world of radio.

Radio shows always demands good speakers. They look for people who can handle people while interviewing and also those who can deliver in an effective way. If there is a person who does not have good communication skills, the listeners will surely turn off the radio or change the station. So, for the radio, a good communicator is a must.

  • Understanding:

For a person to be understanding is imperative, no matter which field they are in. In the world of radio, you need to be understanding and calm. You should try to listen to the instructions given by the producer. You should also develop an understanding with your listeners. This will help you to know what they want to listen.

This understanding helps to build a relationship with the listeners and they turn on the radio when they know that it is the time for their favorite radio jockey’s show. So, a sense of understanding is really helpful.

  • Creativity:

As told earlier that effective communication is helpful in today’s world, it never means that you stop your creativity. If the person is not creative then even the good communication skills cannot help them in their career. Creativity is the center of your career. The more creativity you show, the more chances you have for a good career.

Creativity is not just bound to the world of art and crafts. It is an essence of each and every field. Same goes for the world of radio. If you are good at creating things, there are a lot of chances that you attract a good number of listeners to your show.

People these days are only looking for creative stuff. They are tired of the same old content. So, when you create interesting content, they listen to you surely.


Lots of people keep cats just for the sake of companionship but these four-legged creatures are often kept at businesses for other benefits than just companionship.  Radio stations have a lot of electronic gear and these electronics are pretty expensive.  The last thing you need on your hands is a rat infestation that might cause damage to your wiring. Cats are frequently used in businesses to keep mouse and rat infestations at bay.  These furry friends are also pretty terrific for keeping your guests busy while they are waiting to be aired and they can be therapeutic for small children.

If you have a cat on your radio team then you should ensure that this furry friend enjoys the best possible care.  Good care will keep your cat from wandering away from the business and will keep him healthy and content.  Cat care sure is a lot more affordable than pest control and this is one of the more appreciated and less expensive employees on your payroll.  Here are a few terrific cat care tips that will keep everyone in the office content and happy with your cat.

Care Tips for the Cat on Your Radio Station’s Team

Care Tips for the Cat on Your Radio Station’s Team

Get an Automatic Feeder

Cats can get pretty annoying when they get hungry but this issue is easily overcome when you invest in an automatic cat feeder for wet food.  These feeders keep your cats’ food fresh and insect free throughout the day or night and enable you to schedule your feeds at times that suit you best.  The feeder will feed your cat at the scheduled time whether someone is in the office or not. Auto feeders don’t just make it easier to feed your cat but also keeps them healthy and from creating annoying mewing habits.  They learn that their food will be served at specific times and will eventually grow accustomed to feeding at these times.  When a machine feeds them they also refrain from annoying people for food.

Get an Auto Waterer

You should also provide your cat with lots of fresh water in the office.  An auto waterer will ensure that your cat stays hydrated even if no one is around to water your cat.

Cozy Sleep Spot

Get a dedicated sleep spot for your cat that is comfortable so your furry friend won’t’ create a habit of sleeping on office chairs.

Invest In a Playpen

Cats love to climb and to sharpen their nails against objects like upholstery, furniture, curtains, and carpets.  With the right type of playpen your cat can climb, play, get lots of exercises and will have plenty of space to sharpen those nails.  This will keep them from destroying your office furniture.

Invest In Cat Toys

A few cat toys and a bit of catnip will keep your cat busy whenever he feels like playing.  Get a toy box for your cat and fill it with a variety of cat-friendly toys.

Get a Self-Cleaning Cat Pan

Litter boxes are not the most fun to clean out and they sure can smell foul.  Invest in a self-cleaning cat litter box that will stay much cleaner and more office friendly for much longer and your office will remain odor free for longer.


How Radio Presenters Can Do Perfect Makeup

Makeup is an art and it takes practice to make perfect. The kind of makeup you wear is influenced by many factors and thus there is no right or wrong makeup, as long as the basics are covered. Having the essential tools for makeup application is not enough, you also need the skillset and basically the creativity. Doing perfect makeup needs a lot of patience and commitment to learn. We live in an era where there are thousands of tutorials for everything everywhere. Well as much as makeup is important, you need to realize that you will get the best results in a properly taken care of skin. Makeup is not some form of mask and many people perceive. Good thing with makeup is that you don’t have to go to an artist to achieve the best results, you can play around and try different things and still achieve the best results. Some of the factors to keep in mind if you are looking for the perfect makeup includes:

How Radio Presenters Can Do Perfect Makeup

How Radio Presenters Can Do Perfect Makeup

Prepare your skin well

Before going ahead to apply makeup, it is important that you prepare your skin well. That means you should cleanse tone and moisturize. Cleansing helps in removing any traces of oil and dirt. You should choose a cleanser that is as gentle as possible and it should be the right fit for your skin. Toner on the other hand is very important as it helps in balancing the PH levels of your skin. It is great as it helps to close and tighten the pores especially if you have an oily face. A moisturizer hydrates the skin well and that has an effect on the look of your makeup. It will give you a smooth finish as opposed to a cakey look that some people achieve. Sunscreen should also not be skipped as it leads to premature aging especially of the face which is a very light layer and sensitive.

Choose the best quality

When shopping for makeup, look for the best quality possible that you can afford. As much as some cheap drugstore makeup can give you great results, they may contain ingredients that are harmful to the skin. You should also not use make up for period of more than 6 months because it will have probably expired and not so good for you.

Don’t skip on the primer

What makes a makeup last long is not your skin type but rather a primer. A primer is especially important if you are a victim of oily skin.

Set your makeup

After applying your makeup, you should set it as it has a big impact on your overall look. It will make you look different in a way and better.

Get the right tools

You need the right tools for makeup application. That means you need the right brushes, makeup sponge, and makeup mirror among many other things, they make all the difference. For example, applying foundation with a brush helps in creating a natural finish.


Let’s Talk About Dog Grooming

Radio stations are frequently discussing all sorts of interesting topics and sharing some info on animal care is always a good way to get your listeners tuned in on your radio station.  Everyone loves their dogs but it is sometimes pretty hard to take great care of your dogs, especially when it comes to breeds that require frequent grooming.  So lets’ talk about dog grooming so listeners can find easier ways to keep their furry friends in great shape.

Let’s Talk About Dog Grooming

Let’s Talk About Dog Grooming

It Is So Important To Clip Your Dog’s Toenails

Long toenails are very painful to dogs and can affect their ability to walk, their joint alignment is affected and not being able to walk and run can result in weight gain when your dog isn’t able to get enough exercise.  It is so important to keep your dog’s toenails trimmed.  Those nails can also scratch up your flooring and traveling dogs especially need to be trimmed to keep them from scratching your car’s interior.  On Pet Care Tools they share the best tips for grooming your dog and you can check out the best toenail clippers available for your dog breed.

Don’t Wash Your Dog Too Often

Everyone loves to cuddle a fluffy, clean and great smelling dog but while it is important to keep your dog clean, you shouldn’t bathe your dog too often.  Dog skin coats need those natural oils to maintain good health.  If too many oils are stripped too frequently your dog’s hair will start to fall out, they will get skin irritations and the frequent exposure to chemicals can burn and dry out their skin or even result in allergies.  Dogs with long hair such as poodles can be washed no more than twice a week although once a week is preferable.  Short hair dogs like bull terriers can be washed as little as once a month or even less since their skin is much more exposed to natural elements and tends to be a lot drier.  You should also invest in a good quality dog shampoo.

Yes, Your Dog Should Brush Teeth

It is important to take good care of your dog’s dental health by brushing your dog’s teeth.  Cavities and gum diseases can cause terrible pain and can cause your dog’s teeth to break and fall out.  Visit your dentist, buy a good doggy toothbrush and toothpaste and start brushing every now and then while working your way up to daily brush sessions.  Dogs that become aggressive towards brushing can also be fed teeth cleaning doggy snacks in order to keep their breath and teeth in good condition.

Brushing Is Good For Your Dog

When you brush your dog you don’t just clear out all of that loose pet hair, you also stimulate blood circulation in your dog’s skin which promotes tissue regeneration and healthy hair growth.  Weekly brushing will do your dog wonders!

Clipping and Trimming

Some dog breeds don’t need their coats to be trimmed at all but others like poodles and Yorkshire terriers need to be trimmed every month or every second month to keep them groomed, to reduce pests and infections on their skin and to keep them cool during the hot summer.