So, you’ve decided to give online radio a shot. But you don’t know the first place to start. What do I need, how much will it cost? Well don’t worry, these simple steps should help you with your project:
1. Go for your concept
Before rushing into anything, it’s worth taking the time to choose what type of station you want to have. This means considering size, employees, and content to have a consistent brand image across all of your programs. If you are considering working with other employees and radio DJs at the station, be sure you are aware of these points to make sure that folks are on the same page from the start:
- Does my channel play music?
- What kind of music do I want to play on my channel?
- Will I have presenters/ DJs? In that case, how many and how many times will there be a radio program?
- What topics will the radio cover?
- Will the radio show have guests and if so, which ones?
Take the time to check what other online radio programs are there to figure out the gap your station needs to fill, or what you require for interested audiences.
2. Name your station
One of the first choices you have to make before setting up an Internet radio station involves what name to pick for your station and the programming. This branding should take into account what your audience is and what message you want to give out, while also considering if other similar brands exist out there.
It is crucial to check that the brand of your station or other aspects of the program does not copy any existing brands. To make sure, you will generally use free online tools by adding “[your country] + checkmark” into any search engine. Different countries offer different tools, so make sure to choose the right one.
3. Look for news to share
If your Internet radio station focuses on news programming, you have to find a way to schedule your news before the program goes live. A way to do that is to record the RSS feeds of any blogs or websites you typically use and put them in one section. This way you have all the topics you need in the same place so that you can prepare for your show.
That’s where keywords come in. According to the online blog Miles Beckler, keyword searches let you create content for your radio station that Google can search for and broadcast to other people. Keyword searches also allow you to check what other people are currently searching or finding online. If you are good at these searches, you can successfully start up any content broadcasting project.
You need a good online tool for this information collection. Miles Beckler is an online blog that helps find the best online tools for your needs. Since finding news involves using important keywords, the blog explains the importance of keywords and how to find them. Not only do you get some great tips, but you get to go through some of the best keyword search tools you can buy. Each project has its own needs when it comes to content. They may not have the budget for expensive tools to find news online, or they may have smaller workforces so they need all the help they can get with high-end apps and tools. Miles Beckler outlines these different tools based on price, features, efficiency and more. If you don’t know how to pick the right tool, you can find the best alternative here.