AS much as we are in the age of digital advertising such as the use of social media, traditional advertising mediums are still equally important. Even though the kind of industry one is and the customer niche will affect the advertising medium that will be most effective, traditional advertising methods can work across industries. Many people have despised conventional advertising mediums while they are still very effective. For most companies such as a movers company like furniture removalists Perth, it’s better to combine both conventional and digital advertising for maximum results. Some of the advantages of radio advertising include:
Radio advertising has a wide coverage as compared to many advertising mediums. The fact that one can use radio on their mobile phones or the internet means that there is a wide audience that can access radio advertising. Companies can use advertising campaigns to match their geographical markets as local companies can use local regional stations to reach their target customers while big companies targeting the national market may purpose to use national radio. Therefore with radio a company can strategize to reach their target audience easily.
With radio, adverts can be programmed to reach the right audience. This therefore means that you do not give a radio station an advert and that’s it, they will work with you to know the target audience and schedule the programming of the ad. The ad can always be customized from time to time if the current strategy is not working.
With radio advertising it is easy to measure performance and that will make it possible to know what works and what doesn’t and change what doesn’t till it works. This will make it possible to achieve advertising goals and help you optimize performance. With other mediums it may be hard to easily measure performance and that may make a company to waste money since they may invest in something that is not working out.
As compared to some advertising mediums such as TV or press, radio advertising it is way cheaper. Rates will however vary by regions and the radio stations. Radio stations that have a wide coverage will be relatively more expensive. In terms of the production cost, the production cost for radio advertising is way cheaper and can even be done by an individual. Most radio ads are not complex as compared to TV and other media. With some radio stations, you can get low cost or free production services.
With radio advertising, customers can give more attention to it since it does not require special attention. Users can be able to listen to radio while they are doing other chores or running other errands. Radio may be a good way to catch the attention of users with busy lifestyles. Some clients may not have time for TV, print media or social media advertising but listen to radio and hence radio is a good way to catch them.