As much as there is so much hype about digital marketing as a whole, other advertising media are still relevant. Many people have under-estimated radio advertising while those who have used it have had good results. All you need is to have the right strategy and you are set. Contrary to popular belief, all industries can be beneficiaries of radio advertising. For example, listeners can get to know about the best air purifier in the market as they listen to their favorite show. All you need is to define your niche to know how they can easily be reached. Many radio stations have programmed their programs accordingly and thus it is at certain times that you will get a certain audience. You can also integrate it with your other advertising mediums such as integrate it with digital marketing to ensure even high success. Some of the ways you can make sure that radio and digital marketing are integrated include:
Many people have the false belief that how you brand yourself on social media is not the same with radio but that is not true. That, therefore, means that you should make sure that there is consistency across different platforms. The branding you use on different platforms should have some sort of consistency to build a good brand image so that your consumers are not left confused. That means that your messaging, tone and voice should be the same.
The different media should complement
Both radio and digital advertising should be able to complement as they are all working the same purpose and towards the same goal. That, therefore, means that the messaging should be the same in a way since they are doing the same thing. For example, if you want people to sign up for an event, all media should work towards that.
Do your campaigns simultaneously
If you are doing a marketing campaign, it should be simultaneous regardless of the media. If you are planning to launch and run a digital campaign, it should be at the same time on both radio and digital media for it to be as effective as possible. That will help you to have a higher ROI.
Even though you may be focused on digital advertising and radio for marketing, you also need to make sure that they are connected to your other handles. You should, therefore, make sure that you give your audience options for engaging with your brand. Make sure they knew about your website, blog, social media handles and how they can contact you. With the high competition in the marketplace, integrating radio is one of the effective ways you can try to ensure a high ROI. Even though digital advertising is effective, integrating with radio makes it even more effective and unique. It is, however, important to know that creativity will greatly affect the results you get. Creative campaigns will get many hooked to your cause and be a success.