≡ Menu

7 Steps to Create a Radio Commercial for Your Company

If you are looking for a fantastic way to promote your business then you won’t be making a mistake when you decide on a radio commercial for your company.  Radio commercials are some of the most effective marketing methods.  This is because 90% of the population listens to the radio.  These live commercials are also much more effective than other forms of advertising like digital advertising for all of the following reasons;

  • Radio is targeted towards a certain market area
  • These commercials are frequently run to reach many potential customers
  • Sound and hearing is much more memorable to listeners
  • Listening is easy and unavoidable; unlike reading.

7 Steps to Create a Radio Commercial for Your Company

Step 1 – Find your advertisement focus

The first and most important thing to do when you are creating a radio commercial for your business is to determine your advertisement’s main focus point.  You only have a few brief moments to communicate your product or service to the public and need to put your best foot forward.  Determine exactly what you want to communicate and find a focus point for your advertisement.

Step 2 – Get quotes from a suitable radio station

Determine what your target audience is so you can determine which radio station is best in terms of target based listeners.  Get quotations for voice over advertisements so you can see what you can afford and so you can determine how long your advertisement can be.

Step 3 – Get creative

Consider for a moment which advertisements are most appealing to you and which advertisements you actually remember after listening to the radio.  One of the best ways to generate interest is with humor.  Get creative and choose an advertisement vibe that will be memorable.

Step 4 – Write your script

This is one of the hardest parts of radio advertising.  Your script needs to be spot on, interesting and should accent your advertisement focus point.  If writing your own script is getting you down then perhaps it is best to skip this DIY session and get a professional script writer to write the advertisement for you.  These full time writers are brilliant at presenting information in an articulate, understandable and interesting way.

Step 5 – Hire a voice over talent

You need a lot of gear to create your own voice advertisement.  Instead of investing a fortune on your own gear you can hire a voice over talent to do everything for you.  Cheap Online Voice Talent Online is a wonderful online company where you can find affordable voice over talent to voice your advertisements.  These voice over experts won’t just voice your adverts, they will also include all the sound effects, music, backtracks and extras to make your advert come to life and to captivate the interest of your target audience.

Step 6 – Check and edit your ad

It is always a good idea to listen to the completed ad to ensure that it is what you are looking for.  Voice over artists is all more than willing to edit or amend the voice over ad until it suits your exact need.

Step 7 – Launch and listen

When your radio ad is completed it is time to get it broadcasted.  It might also be a good idea to be on the lookout for remnant radio spots or packages so you can get frequent broadcasts at discounted rates.

Comments on this entry are closed.