≡ Menu

How to get started in radio

Over the years, radio has proven to be among the top employers in the media industry. It offers numerous job opportunities both on and off air. However, it is the glamorous broadcasting position which has attracted the interest of most people who wish to pursue a career in the radio business. The allure of this seemingly fun and well-paying job is further heightened by the fame and celebrity status that is linked with being on the air. Due to a limiting number of radio stations coupled with the high numbers of people interested in these broadcasting jobs, there has been intense competition in this field. However, equipped with the relevant information, clear objectives and a strategic plan, getting started in radio broadcasting can be a simple task.

5524669257_ab67585fd0_b

There are three major ways of starting a radio broadcasting career; attaining a college degree for the award of radio or TV broadcasting, attending a broadcasting school or through internships. A solid education is a sure way to start your career and begins by enrolling in a reputable university with a broadcasting program. Select an institution that boasts of equipping its students with both theoretical knowledge and practical skills. Campuses with their own local radio or TV stations should be prioritized since the invaluable experience such facilities offer secures a strong foundation for a great career.

For those who miss the opportunity of attending the universities, broadcasting schools provide a suitable alternative. Even though the offered courses have less content and experience compared to university programs, they are very helpful since they equip one with the basic knowledge and skills required in this field. They are also known to empower their students by assisting them to land jobs. [click to continue…]

{ 0 comments }

Starting Salaries for Radio Jobs

Being an authoritative reporter of the news or celebrated disc jockey spinning tunes in a radio station seems like a glamorous jobs; a dream come true to most people. What many do not know is that just like any other job out there, radio broadcasting employees have to work their way up from the low paying jobs so as to earn a decent salary. Rome was not built in a day and making your way to the top will definitely not happen overnight. It is not a smooth sailing as most people picture it to be. To worsen the situation, the radio broadcasters are competing for the top paying jobs in an ever-contracting industry. However, the few that succeed to the top positions ultimately receive hefty salaries and bonuses that make the journey worth it. (image from flickr)

7408506410_fbd7bc0fcd_k

Hundreds of students fresh from college, well groomed for the job market in radio broadcasting are always puzzled on how much their starting salaries will be if they land such jobs. Before we come to learn of the salaries and benefits, we have to take a look at which types of jobs are available in this industry for inexperienced beginners. The radio broadcasting industry offers a wide range of jobs including, the news gatherers and reporters, the announcers who we normally hear reading prepared news pieces, disk jockeys (DJs) and the technical support which mostly comprises of engineers. One you have worked your way through one of them, you can then come to the higher-level jobs like the programs and news producers. In this list, we should also include the station managers since they are the ones charged with the responsibility of routine office work or accounting. Smaller radio stations are characterized with an overwhelmed staff that are usually required to handle multiple jobs. A recent study carried out in America by the United States Bureau of Labor Statistics showed that approximately 38 percent of the employers in the radio broadcasting industry have less than 5 employees in total. [click to continue…]

{ 0 comments }

5 great radio morning hosts

Every morning, millions of us wake up to the challenges of a new day. We struggle to get up, take that cold shower, prepare for school or work, and are almost always in a rush. However, one thing always remains constant through it all. A big percentage of us still find the time to listen to those radio talk shows. Morning radio has been around for a long time, and whatever the reason for their endurance in the market, be it the humor, the education or the politics, people always find time in their schedules to listen in. The radio stations are different, but many of the radio shows are modeled around their hosts and their personalities. Here are some of the most celebrated radio hosts in the airwaves today.

Bill Bennet is one of the leading names in this business. His talk show runs from 6 to 9 am every weekday, and is normally a fast paced program, which tackles the outstanding issues in the country at the time. His shows spark meaningful dialog, striking that perfect balance between serious examination and investigation of issues and having fun for the listeners on air. He brings important guests, from sports personalities to entertainment and political figures.

Glenn beck was born in 1964, and at 50 years of age, is one of the most popular radio talk show personalities. H doubles up in both television and radio, and the awards he has got only add to his credibility. His radio show is ranked the third most listened to and liked nationally, among the age group of between 25 and 54 years old. Although he is conservative, his mantra is interesting. He claims that his shows are never about the right or the left. Rather, he concentrates on the right versus the wrong aspect. [click to continue…]

{ 0 comments }

Top Wall Art Ideas for Your Radio Station

A little bit of wall art can do a lot for the overall look of your radio station. This is because color and visuals have a huge psychological impact on your mind.  The right color, for example, can make you feel hungry, sad, happy, energized and even depressed.  Inspirational quotes can help you become goal oriented and can make you more productive while you are on the job.  Family photos can help you focus on what is truly important in your life and looking at awards can make you feel a lot more proud of personal accomplishments.  If you are looking for a way to improve the general look of your radio station then you can definitely consider the following cool decorating ideas.

Top Wall Art Ideas for Your Radio Station

Top Wall Art Ideas for Your Radio Station

  1. Vintage radio wall

One of the best looks for a radio station can also be an interesting hobby.  Start collecting retro or rather vintage radios and display them on a wall.  This is a great wall art idea for any radio station and it is a superb way to repurpose old radios.

  1. CD collage wall

You use a lot of music from a lot of different artists in a radio station.  Plenty of musicians are pretty generous when it comes to CD donations.  A great way to store away all of these CD’s is by creating a CD collage wall.  Simply add some double sided tape on the back of the CD’s and stick them on an empty wall.

  1. Vinyl record wall collage

You can create the same look as the CD wall art with vintage vinyl records.  These records usually look fantastic when displayed on a large empty wall, especially if you give your wall a bright base color.

  1. Wall of fame

Create a large wall of fame by covering your wall in cork sheet.  You can then pin photographs of all radio guests, hosts, and all major events.  This can be a pretty interesting look for your station and it will be of great interest to any of your guests.

  1. Upcycle music instruments

Another good idea is to upcycle old music instruments into furniture.  Turn a trumpet or flute into a lamp by propping it on a stand and adding a lampshade.  Turn a trombone into an interesting downlight.  Use an old drum for a ceiling lamp shade. There are so many wonderful upcycling ideas that will give new life to old instruments and create a unique vibe.

  1. Wall stickers

Another good idea is to get a large wall sticker printed so you can quickly decorate a plain wall.  Your wall sticker can include your radio station name and logo or can simply feature your favorite quote.

  1. Posters

Frame large posters of musicians and hang them on your wall.  This is an easy way to bring in some color and you can frequently change the look of your office or radio station by simply replacing the posters with fresh ones.

{ 0 comments }

It is hard to keep listeners interested and tuned in to your radio station.   Those that are stuck in boring office jobs, traffic and even at home tune in on radio stations to get the latest news, to listen to some music and to be entertained.  You do have quite a few options when it comes to creating an interesting live show that people will actually love to listen to.  But the type of stories and shows they really want to hear is the type of things that make your palms sweaty, hastens your heart rate and scatters butterflies all over your tummy.  Yes, we are talking dating!  There probably isn’t a live radio program that is more interesting than a dating show because dating is something that every person alive finds absolutely terrifying.  Romance and the path to love are also some of the best story types to share on your radio station because these are the types of stories that just about everyone craves to hear.

Can A Live Dating Show Be A Good Radio Program?

Can A Live Dating Show Be A Good Radio Program?

A live dating show is a fantastic idea.  With this type of show, you are bound to captivate thousands of listeners and you can actually help real people find true happiness.  It is a win-win situation and an absolute must if you have a spot to fill on air.

Use pickup lines on air

One of the best ways for singles to break the ice on a first date or when they are trying to make conversation is by using a pickup line.  Pickup lines have been used in romantic meetings for centuries.  The methods and lines are much different than in the past but they are still incredible for online dating, live air dating and especially for helping you start up a conversation.  To make your radio show a little bit more interesting you can also air some of the funniest pickup lines that people can use to find love all on their own.  Funny pickup lines may seem cheesy, corny and stupid but they do work absolutely brilliantly when it comes to dating.

Give listeners good tips

Another good way to fuel your radio show is by giving singles out there great dating tips.  You can share tips on the best online dating sites, the best gatherings where they can meet other singles and give tips on how to dress and what to say.

Share shocking dating stories

If you don’t have a live couple to air on the show then you can always use that time to engage with your audience by asking listeners to share their crazy dating stories.  These are always good for a laugh and they can serve as pretty good advice for others in the dating field.

Encourage listeners to enroll in your live dating program

It is probably going to be hard to get listeners to actually give your dating program a try especially since it is a live program.  A good way to encourage listeners to actually partake in your live program is by creating a competition with a fun winning prize like a free romantic dinner for the dating couple.

{ 0 comments }

Ways You Can Keep Your Working Desk Clean

Working day in and day out can take a toll on anyone’s body. There are a lot of people who are simply working in order to have enough money for their daily needs. This can make working even harder than usual.

There are some people who feel this way because they do not like their jobs but there are also others who lose their motivation to work because their desks are not organized enough to help them with work. You can try to do this. Try to keep your desk clean. It can be invigorating if you see that your desk is clean and that you can work on it effectively.

Ways You Can Keep Your Working Desk Clean

Ways You Can Keep Your Working Desk Clean

If in case you do not have to focus on your desk alone but your whole office, it is best that you look for a company that can offer professional cleaning Dublin. A professional company has all of the right tools and equipment in order to clean your office to the best of their abilities. They will keep your office looking and feeling fresh. This can be beneficial for you especially in the long run.

Even if you have already hired professional cleaners, it does not mean that you are going to forget about cleaning your desk whenever you have the chance. Here are some tips that will allow you to clean your desk with ease:

  • Make sure that you will have different areas to place your things on your desk. There will be different parts wherein you will place your different items. For example, you may have a separate pile for documents that you are already done with compared to the pile of work that still needs to be completed.
  • Have the items that you need within arm’s length. If you would like to do all of your work efficiently, you need the right items that will make your work easier. All of the important items that you do not need yet can be placed in neat piles on your desk.
  • You have a system that will allow you to find all the things that you need easily. You can label all of your folders and documents so that by the time comes that you need them, you can find them all in a short amount of time. Just imagine having to check everything on your desk because you cannot find the details you are searching for. It can be very frustrating and it can make you hate your work more which should not be the case.
  • Get rid of anything on your desk that can make you feel distracted. You know that your phone will distract you from being productive because you are going to become tempted to just check your accounts the whole day. Spare yourself the trouble of becoming a procrastinator at work by keeping things away from your desk. This can also contribute to keeping your workspace clean and organized.

With all of these tips in mind, you will have the ability to do your task efficiently and effectively while keeping your desk clean.

{ 0 comments }

How to Keep Your Workspace Clean

Become an RJ!

It has always been your dream to work in the media industry and now that you are here, you cannot be more proud of yourself. You are happy with what you are doing and there are new things that you learn every day.

When you first got the job, you have assumed that you are going to be exposed to a world full of prestige but it is not normally as glamorous as people make it out to be. There are different things you need to go through before you actually become one of the top people in the radio industry. The decisions you will make will determine just how successful you would become in the years to come.

Do you think that you will be able to make a decision when your workspace is less than stellar? A lot of people who are used to dirt, grime and unorganized work spaces may say yes but it can still give some complications. Dirty work spaces can be the perfect breeding ground for bacteria and other organisms that may cause problems and diseases. You can get one of the top positions of the company that you are working for but you will become sick. Is this something that you truly want?

You can always stay healthy while making better decisions and that is by keeping your workspace clean. If you are too busy to think about cleaning your desk and the rest of the office, consider hiring a company that offers industrial cleaning services in Perth. The right company will make sure that everything is clean. You will see and feel the difference when you see your office after a professional has cleaned it.

Once your office space has been cleaned, you can do simple things to maintain the cleanliness of the workspace longer such as the following:

  • Put all of the items back where they belong. It can be tempting to just put the files on your desk especially the script that you have to read for today’s radio show but once you are done for the day, return all the items you have used to their proper positions. This will allow you to immediately see if something is out of place.
  • If there are items that you do not need anymore, you can shred them and recycle. Gone are the days when old papers will just be thrown away. Old papers can now be recycled and reused. This will prevent the cutting of trees to make paper.
  • Have some simple cleaning tools available near your desk. You can have a microfiber cloth that you can use when you want to clean some of the items that you normally use. You can also have a disinfectant spray that will kill possible bacteria and viruses that may cause issues later on.
  • If you drink coffee, make sure that you will rinse your mug and return it to its proper place in the pantry before you leave.

The simple things you can do will make a huge difference on how clean your workspace is going to be. The cleaner your workspace, the better you would feel.

{ 0 comments }

Purchasing a Drum Set for Your Child

Playing the drum set can be a fulfilling and progressive action for children of any age. Drumming helps children improve their hand-eye co-ordination, and it gives them an approach to communicate. To help encourage your child’s ability and capacities, make certain to furnish them with a proper drum set for their age and size, a private educator, and other helpful assets. Enable your child to keep up an uplifting state of mind towards practicing by planning short practice sessions and making possible objectives. The correct assets and an uplifting standpoint will urge your kid to keep on playing, rehearse, and have a great time! In addition to that, make sure that your child listens to a few radio shows that are relevant to drumming or playing instruments as a whole.

Purchasing a Drum Set for Your Child

Purchasing a Drum Set for Your Child

Buy a children-suitable drum set. Young children or kids who are small for their age may have a troublesome time playing a normal, full-sized drum set. Smaller drum sets for junior drummers can be acquired on the web and at retail establishments, toy stores, and music shops. These smaller sets are like normal estimated drum sets and for the most part highlight a small scale bass drum, snare drum, a cymbal, and drum sticks. Small junior drum sets can cost around $300. Some toy drum sets at a toy store can cost between $80 and $150. You might even look into a digital table drum like the pyle-pro pted01 – which can be used by you as well. Make sure to call into your favorite musical instruments radio show and inquire more about the best digital table drums. Alternatively, you can read reviews online.

Consider leasing a drum set for your young drummer. Numerous music stores offer daily, weekly or monthly rentals. An everyday rental can cost around $175, while a monthly rental can cost around $300. Be certain to approach if there are delivery expenses for the drum set. Both a conveyance and a pick-up fee delivery can cost around $40 for each trip.

Purchase an all-inclusive drum set for a taller, older child. Drum sets can be expensive, so you may wish to buy a comprehensive, cheap drum set for a young drummer until the point when you realize that the youngster will enjoy playing. A normal size, full drum set will have the capacity to easily oblige a taller kid. A comprehensive drum set ought to incorporate the drums, additionally called the shells, alongside cymbals, cymbal stands, a bass drum pedal, and a drummer’s stool. The cymbals and other equipment might be feeble in the less expensive sets and may bend with frequent use. Make certain to read the details of what is included on the off chance that you are purchasing a drum set online to guarantee that you are getting every one of the segments your youngster needs.

Consider purchasing a used drum set. An appropriately utilized, used drum set can be a more affordable alternative for a young drummer. Numerous music stores sell used instruments, and a legitimate store will deliberately study each utilized instrument to guarantee that they are pitching a quality item to their clients. Be watchful for broken drum shells and cymbals, and ensure that the equipment and cymbal stands are not bent.

{ 0 comments }

How Can You Be A Great Radio Personality?

A job at a radio station is pretty demanding as you have to engage a million of folks who do not see you but listen to you daily. Having an attractive voice is not enough to make people stay on your radio channel, you need to put much more in demonstrating your skills and potential. It is all up to you how you turn folks listen to you and do not push the switch button. Individuals picture the whole personality behind that voice, and you would not like audiences to think of you as a dull character.

How Can You Be A Great Radio Personality?

Here are a few things you should always pay attention to:

Structure your time:

Don’t try to handle too many things at once. It does not save your time, rather messes up everything. Structure your time for each task. Focus on your rehearsal before the show so that you deliver your best. Pay attention to the audience and enjoy the show. Finish your paperwork once you are done with the show. Do not put work on hold.

Keep on learning new skills:

Do not just stop learning new things because your show is a hit and people love listening to you. There is always room for improvement. Also, people get bored of the same type of show every day. Be creative and try to bring something new to the table. Talk to the other professionals at the station and ask them to share their experiences.

Deck up well and be on time:

Folks do not have to see you does not mean you just wake up and head to your office. Dress up nicely and don’t be late at work. Having an overview of the show before starting it makes a big difference. Give yourself enough time to settle in and be prepared. You should not just rush to the speakers and start speaking out. This best thing you can do to be on time is using a bicycle. It is not just good for health; you would not have to complain about the traffic at rush hours:

Riding a bike is healthy but riding a bike of the wrong size can reverse the effects. You may end up suffering from back pain, wrist pain, and high crash risks after hitting the pedal of the wrong bicycle. The right sized bike helps you prevent such injuries. The positioning of saddle seat, length of tube length, and height, all should be of perfect size. What size is for you depends on your height and age. Going through bike size guide would help you enjoy the benefits of cycling properly. It is always helpful to get all the information about the bike riding, so you are not in the dark. Bikesreviewed.com can assist you in this scenario.

Share your life on air:

Your voice and your words would be leaving an impression of your personality in people’s mind. They would love to know about the person speaking. Share the stories of your life. Share your experiences that can have people learn something out of them. That is not necessary, but folks would feel indulged this way.

Work hard and stay relevant:

Entering in the media industry is easier said than done. This industry is full of talent, and you have got to compete energetic people. You would have to keep on working hard even after getting a job. Talk about the things listeners want to hear. Choose the topics that are relevant to people. Every listener should feel as if you are talking to that particular individual.

Stay Positive:

Stay motivated if you want to be like Howard Stern or Larry King. Keep up your enthusiasm to leave an impression on the potential employers. Stay positive even if you are not at significant place.

{ 0 comments }

If you are looking for a fantastic way to promote your business then you won’t be making a mistake when you decide on a radio commercial for your company.  Radio commercials are some of the most effective marketing methods.  This is because 90% of the population listens to the radio.  These live commercials are also much more effective than other forms of advertising like digital advertising for all of the following reasons;

  • Radio is targeted towards a certain market area
  • These commercials are frequently run to reach many potential customers
  • Sound and hearing is much more memorable to listeners
  • Listening is easy and unavoidable; unlike reading.

7 Steps to Create a Radio Commercial for Your Company

Step 1 – Find your advertisement focus

The first and most important thing to do when you are creating a radio commercial for your business is to determine your advertisement’s main focus point.  You only have a few brief moments to communicate your product or service to the public and need to put your best foot forward.  Determine exactly what you want to communicate and find a focus point for your advertisement.

Step 2 – Get quotes from a suitable radio station

Determine what your target audience is so you can determine which radio station is best in terms of target based listeners.  Get quotations for voice over advertisements so you can see what you can afford and so you can determine how long your advertisement can be.

Step 3 – Get creative

Consider for a moment which advertisements are most appealing to you and which advertisements you actually remember after listening to the radio.  One of the best ways to generate interest is with humor.  Get creative and choose an advertisement vibe that will be memorable.

Step 4 – Write your script

This is one of the hardest parts of radio advertising.  Your script needs to be spot on, interesting and should accent your advertisement focus point.  If writing your own script is getting you down then perhaps it is best to skip this DIY session and get a professional script writer to write the advertisement for you.  These full time writers are brilliant at presenting information in an articulate, understandable and interesting way.

Step 5 – Hire a voice over talent

You need a lot of gear to create your own voice advertisement.  Instead of investing a fortune on your own gear you can hire a voice over talent to do everything for you.  Cheap Online Voice Talent Online is a wonderful online company where you can find affordable voice over talent to voice your advertisements.  These voice over experts won’t just voice your adverts, they will also include all the sound effects, music, backtracks and extras to make your advert come to life and to captivate the interest of your target audience.

Step 6 – Check and edit your ad

It is always a good idea to listen to the completed ad to ensure that it is what you are looking for.  Voice over artists is all more than willing to edit or amend the voice over ad until it suits your exact need.

Step 7 – Launch and listen

When your radio ad is completed it is time to get it broadcasted.  It might also be a good idea to be on the lookout for remnant radio spots or packages so you can get frequent broadcasts at discounted rates.

{ 0 comments }

Radio Jockey

Radio is the modern way of utilizing radio waves to carry information, such as sound. Latin word “radius” which means “beam of light rays” was used to derive the word radio. Numerous people worked to make this type of communication possible, but in 1895 Guglielmo Marconi was the first person who received the first radio signals in Italy.The machine which sends the radio signals is called as “transmitter” whereas the device which is used to receive the signals is known as “receiver or antennas.”

Radio Jockey

Ge Attic Mount Antennas

Antennas play a significant role in a radio station. Antennas are used to convert the electric power into radio waves. It works when they are connected to a radio transmitter or radio receiver. Ge Attic Antennas come with the best materials and designs. The best thing about Ge Attic Antennas is it can be blend with any surrounding. It is highly recommended to buyers and radio stations because it has a broad spectrum which covers UHF and VHF as well. These antennas come with easy positioning as they have an excellent accessory of enjoying favorite channels in HD quality. The buyers who live far away from the broadcast towers as these antennas have an easy setup with great mounting options as well. You can visit gettvantenna.com to read the ge attic antenna reviews and get to know why this antenna is better for you. The most vital thing is it not just free, but its quality is superior to rest of the satellite TVs or HDTV. The best variant of these antennas is GE 33692 Attic Mount HD and is the best American leading brand.

RJ

RJ stands for “Radio Jockey.”  A person who hosts a radio show is known as a radio host, or a radio jockey. This radio personality may broadcast himself or herself live or use voice tracking techniques. They take live calls, informs about the latest updates, news, sports, weather, interviews different personalities. Furthermore, they post information online on some other web forum, and this is done to stay connected with their audiences.

How To Become An RJ

Becoming an RJ is not an as easy job as it seems. This post revolves around one’s creative approach. If there are no creativity listeners will give your program a farewell. To become the demanding RJ one should follow these tips:

  • Good and fluent speaker

For RJ it is imperative to be a good speaker, and his/her way of talking should be impressive to attract the listeners. RJ must not fumble while speaking. Clarity of speech is required to deliver the message, and it is quite necessary because the radio listeners demand the fluent speaker. Therefore, one should focus and practice about speaking is a must. Being unadorned while speaking will create monotony.

  • Usage of technical instruments

Different devices in a radio station such as CD players, headphones, faders, underlays, background music are used by the RJ to control the pitch, voice, sound as well. To control all these RJ should have a command on how to use them.

  • Humorous and knowledgeable

Folks usually plug into a radio station for entertainment. The audience gets bored of listening to the same channel, so they switch to other channels. To cope with this situation, one should add some humorous things in his links and bio to attract them. Radio is listened by both the urban and rural population so an RJ should know about the different informative facts to share them with his listeners. Radio jockey should talk on the current issues and affairs to involve his/her audiences in the show.

  • Confident and openminded

If you are not confident, you won’t be able to present yourself to others ever. One should be sure about whatever he is saying as it goes on-air. RJ should not try to copy others and create his/her unique style. An RJ should be straightforward, and there’s a need to be open to his idea. If RJ makes a mistake he/she should accept it otherwise the listeners will not be impressed by RJ’s performances anymore.

{ 0 comments }

AS much as we are in the age of digital advertising such as the use of social media, traditional advertising mediums are still equally important. Even though the kind of industry one is and the customer niche will affect the advertising medium that will be most effective, traditional advertising methods can work across industries. Many people have despised conventional advertising mediums while they are still very effective. For most companies such as a movers company like furniture removalists Perth, it’s better to combine both conventional and digital advertising for maximum results. Some of the advantages of radio advertising include:

Importance of Radio Advertising for A Movers Company

Coverage

Radio advertising has a wide coverage as compared to many advertising mediums. The fact that one can use radio on their mobile phones or the internet means that there is a wide audience that can access radio advertising. Companies can use advertising campaigns to match their geographical markets as local companies can use local regional stations to reach their target customers while big companies targeting the national market may purpose to use national radio. Therefore with radio a company can strategize to reach their target audience easily.

Special interests

With radio, adverts can be programmed to reach the right audience. This therefore means that you do not give a radio station an advert and that’s it, they will work with you to know the target audience and schedule the programming of the ad. The ad can always be customized from time to time if the current strategy is not working.

Performance measurement

With radio advertising it is easy to measure performance and that will make it possible to know what works and what doesn’t and change what doesn’t till it works. This will make it possible to achieve advertising goals and help you optimize performance. With other mediums it may be hard to easily measure performance and that may make a company to waste money since they may invest in something that is not working out.

Cost

As compared to some advertising mediums such as TV or press, radio advertising it is way cheaper. Rates will however vary by regions and the radio stations. Radio stations that have a wide coverage will be relatively more expensive. In terms of the production cost, the production cost for radio advertising is way cheaper and can even be done by an individual. Most radio ads are not complex as compared to TV and other media. With some radio stations, you can get low cost or free production services.

Attention

With radio advertising, customers can give more attention to it since it does not require special attention. Users can be able to listen to radio while they are doing other chores or running other errands. Radio may be a good way to catch the attention of users with busy lifestyles. Some clients may not have time for TV, print media or social media advertising but listen to radio and hence radio is a good way to catch them.

{ 0 comments }

Advertising is great business because it is the best way to make products and services known by people. There are many different ways to advertise, both physically and digitally. Initially, people mostly posted advertisements on radio, television, magazines and posters, but today there are many more forms of advertising going with the advance of technology. In this article, we are going to look at some of the different ways to advertise products and services. Kindly note that they type of advertising works differently for the different types of businesses and their target market. Most of these are also premium, but there are also some that can be done free by those with initiative.

Radio and Other Different Ways to Advertise Products and Services

Purchased Online Ads

One of the most popular forms of digital marketing is through posting ads on websites in order to attract traffic. Popular sites such as Facebook and Twitter have advertising programs that can target specific demographics. There is also Google AdWords, a service by google for advertising online.

Social Media Marketing

Social media marketing is one of the most powerful means of marketing, and the content being put must be both interactive and fun in order to attract people that are curious.

Newspaper Ads

This is one of the traditional methods of advertisement that we had mentioned were used before. The newspapers can be daily or weekly, and the ads can target people in certain geographic locations. Adding incentives like coupons makes it more likely for people to respond to the ad. You should also purchase space in a section that is relevant to your ad., for example, advertise your car in the vehicle classifieds.

Radio Advertising

Radio advertising is also one of the traditional advertising methods that also targets demographics. It can also target people according to age, because certain radio stations are more popular with certain age groups. They have to be catchy in order to attract the attention of the potential customers.

Television Advertising

Television advertising can be costly and take more time and effort, but it is one of the best ways to advertise since many people spend a lot of time on television. They can target both local and international markets.

Public Speaking

This is a great advertising method if you’re aiming at promoting your expertise, where you can bring promotion materials such as business cards to the events. Use the event as a pitch to let the audience spread the word about your expertise or services.

Door Hangers and Flyers

Not everyone would like to find advertising flyers hanging on their door knobs but this is another way to spread the word about your products or services. The few that will convert to sales may be just what your marketing campaign was targeting, and a positive return on the campaign investment.

Event Sponsorship

Advertising your products or services can come in many ways. One of the best ways we have seen though sports, with companies scattering to have their logos on the uniforms and stadiums of certain teams. Others create an onsite location where the event is being held, while some stamp the attendees with their logs at the entrance.

Kranu

Since we are talking about different marketing methods, I would like to now turn to search engine optimization. This is a digital way of marketing websites and bringing them to the top of a google search. It involves using keywords related to the services being offered as well as using fresh content on the website. Google uses complex algorithms to determine the sites that come out at the top of their search and the best way to do that is by trying to understand the whole process. That, however, can turn out to be a very complicated affair, and that is why it would be important to seek a service that can get it done for you. That is where Kranu comes in. Jarno and his team are experienced and can help you with your SEO issues, bringing more traffic to your website. Kindly check out http://www.kranu.fi/ for more information.

Conclusion

Marketing is a must for most companies to come out successful with all of the competition that we have nowadays. In instances that we don’t know how to go about it, it is important to seek the help of professionals like Kranu.

{ 0 comments }