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How to get started in radio

Over the years, radio has proven to be among the top employers in the media industry. It offers numerous job opportunities both on and off air. However, it is the glamorous broadcasting position which has attracted the interest of most people who wish to pursue a career in the radio business. The allure of this seemingly fun and well-paying job is further heightened by the fame and celebrity status that is linked with being on the air. Due to a limiting number of radio stations coupled with the high numbers of people interested in these broadcasting jobs, there has been intense competition in this field. However, equipped with the relevant information, clear objectives and a strategic plan, getting started in radio broadcasting can be a simple task.


There are three major ways of starting a radio broadcasting career; attaining a college degree for the award of radio or TV broadcasting, attending a broadcasting school or through internships. A solid education is a sure way to start your career and begins by enrolling in a reputable university with a broadcasting program. Select an institution that boasts of equipping its students with both theoretical knowledge and practical skills. Campuses with their own local radio or TV stations should be prioritized since the invaluable experience such facilities offer secures a strong foundation for a great career.

For those who miss the opportunity of attending the universities, broadcasting schools provide a suitable alternative. Even though the offered courses have less content and experience compared to university programs, they are very helpful since they equip one with the basic knowledge and skills required in this field. They are also known to empower their students by assisting them to land jobs. [continue reading…]


Starting Salaries for Radio Jobs

Being an authoritative reporter of the news or celebrated disc jockey spinning tunes in a radio station seems like a glamorous jobs; a dream come true to most people. What many do not know is that just like any other job out there, radio broadcasting employees have to work their way up from the low paying jobs so as to earn a decent salary. Rome was not built in a day and making your way to the top will definitely not happen overnight. It is not a smooth sailing as most people picture it to be. To worsen the situation, the radio broadcasters are competing for the top paying jobs in an ever-contracting industry. However, the few that succeed to the top positions ultimately receive hefty salaries and bonuses that make the journey worth it. (image from flickr)


Hundreds of students fresh from college, well groomed for the job market in radio broadcasting are always puzzled on how much their starting salaries will be if they land such jobs. Before we come to learn of the salaries and benefits, we have to take a look at which types of jobs are available in this industry for inexperienced beginners. The radio broadcasting industry offers a wide range of jobs including, the news gatherers and reporters, the announcers who we normally hear reading prepared news pieces, disk jockeys (DJs) and the technical support which mostly comprises of engineers. One you have worked your way through one of them, you can then come to the higher-level jobs like the programs and news producers. In this list, we should also include the station managers since they are the ones charged with the responsibility of routine office work or accounting. Smaller radio stations are characterized with an overwhelmed staff that are usually required to handle multiple jobs. A recent study carried out in America by the United States Bureau of Labor Statistics showed that approximately 38 percent of the employers in the radio broadcasting industry have less than 5 employees in total. [continue reading…]


5 great radio morning hosts

Every morning, millions of us wake up to the challenges of a new day. We struggle to get up, take that cold shower, prepare for school or work, and are almost always in a rush. However, one thing always remains constant through it all. A big percentage of us still find the time to listen to those radio talk shows. Morning radio has been around for a long time, and whatever the reason for their endurance in the market, be it the humor, the education or the politics, people always find time in their schedules to listen in. The radio stations are different, but many of the radio shows are modeled around their hosts and their personalities. Here are some of the most celebrated radio hosts in the airwaves today.

Bill Bennet is one of the leading names in this business. His talk show runs from 6 to 9 am every weekday, and is normally a fast paced program, which tackles the outstanding issues in the country at the time. His shows spark meaningful dialog, striking that perfect balance between serious examination and investigation of issues and having fun for the listeners on air. He brings important guests, from sports personalities to entertainment and political figures.

Glenn beck was born in 1964, and at 50 years of age, is one of the most popular radio talk show personalities. H doubles up in both television and radio, and the awards he has got only add to his credibility. His radio show is ranked the third most listened to and liked nationally, among the age group of between 25 and 54 years old. Although he is conservative, his mantra is interesting. He claims that his shows are never about the right or the left. Rather, he concentrates on the right versus the wrong aspect. [continue reading…]


The Benefits of Learning Music

One of the reasons why radio is so important is because they play music. It is not only a form of entertainment for the listeners and musicians, but it has a host of other benefits too. In this article, we are going to take a look at the benefits of learning music.

The Benefits of Learning Music
The Benefits of Learning Music

Music is Good for Health

Whenever you’re feeling stressed or anxious, or your blood pressure is shooting to the roof, one of the best ways of making you feel better is by playing music. This is according to research, and it even goes ahead to boost your immunity response, and also lessen the chances of mind-related conditions like Alzheimer’s and dementia.

Music Makes People Smart

According to several studies, children who begin playing music from an early age tend to be smarter than those who don’t, since it enhances their minds. It improves memories, verbal fluency, as well as a host of other cognitive functions.

Music Boosts Social Life

Those who play music are most likely to meet with other people, whether players, tutors, or the audience. Making new friends becomes a norm, and this greatly boosts their social lives.

Music Builds Confidence

Ever gone up on stage and experienced stage fright because of the huge audience watching you? Music builds confidence, you’d actually glow in front of the audience. This can be seen the way that seasoned musicians have a way of even moving their largest audiences. Music gives people the confidence to handle many situations in their lives.

Music Gives One Discipline and Patience

Learning to play and master an instrument requires a lot of practice and patience. It requires working tirelessly in order to attain the ultimate reward. This qualities of patience and discipline are then projected in other aspects of your life.

Music Makes One Creative

People who play music mostly think out of the box and get creative in order to come up with something unique that will trigger their audiences. This thinking out of the box with creativity is what has led to many successful people in life succeeding, if they played music at some point in their lives. Music, you’ve got yourself a great conversation ahead.

Music Makes Great Team Players

When playing music in a band, or with other music players, people tend to become good team players, understanding and listening to other people. They learn to work in unity, something that can be passed on to other aspects of their lives.

Milwaukee Piano Movers

Playing your music instruments is one thing, but when moving to a new location, it could be another thing. This is especially if you have instruments like the piano. This is a huge and delicate music instrument that requires professionals like Milwaukee Piano Movers. Located in Milwaukee, piano movers Milwaukee can help you move any type of large instrument. Their prices vary depending on the size of the instruments, ranging from $500 for the smaller ones, to $1,000. Their most common prices range between $500 and $900 depending on the situation.


Music is something that has played a positive role in our lives for years on end and it is here to stay. Go for the best instruments, and when moving them, ensure you use quality services such as Milwaukee Piano Movers.


Are Therapy Sessions Effective on Radio?

The radio is an effective medium that has been used for many things. Many people still listen to radio despite the evolution of social media. Radio has not lost its meaning as it is something that you can listen to as you go on with your errands. Radio also has many entertaining sessions that you can listen to and music. Apart from advertisements, radio can be very educative. One main question that is worth exploring is if therapy sessions are effective on radio. We have many people who have issues but they do not have time to seek therapy, or they do not know if they need therapy. You can invite a therapist Culver City who can be of great value. Some of how therapy can be effective include:

Are Therapy Sessions Effective on Radio?
Are Therapy Sessions Effective on Radio?

It can create awareness

Most of the things that people go through depends on the state of their subconscious. That may, therefore, make them not aware of what is exactly going on. Through a therapy session on radio, listeners can be more aware of what they are going through and the source of it. That can then help them know how to deal with it.

It can give solutions

With a therapy session on radio, it can explore different issues that people go through and how to solve them. Through that session, you can be able to know how to solve the different issues that you are currently facing.

It reaches a big audience

The best part about radio is that you can easily reach a large audience. The truth is that most people normally have issues that they are struggling with. Radio makes it easy for people to access therapists. They can ask them different questions which may help to address their concerns. It can be a cheaper way for listeners to access therapy as they don’t have to go out of their way for it. The best part is that most likely the therapists on the radio do not know them and that will help keep their information confidential. The fact that they do not know them will also help them get solutions that are not biased.

It can help listeners know where to get therapy

Through a therapy session on radio, listeners can know where to get therapy and how they can choose the right therapist for their needs. Some listeners may listen to radio but they do not know where hey can get a therapist. Radio can help make that easier for them.

Help them know the importance of therapy

Most people underestimate the importance of therapy. Through therapy sessions on radio, listeners can be able to appreciate therapy more as they will understand its importance. That will help change their perception and in turn, save a lot of problems. Radio is so important, and something that we cannot do without. It is, however, important to take note of the programming so that the therapy session is fixed under the right session.


The truth is that the world of studios is very competitive and without going the extra mile it will be hard to stand out. Many people are always looking for something extra and that is why you should go extra. The good news is that standing out from the crowd is not as hard as it has been perceived. All you need to do is know what you want and go for it. Some of the ways that you can make sure that your studio stands out include: 

Define your mission 

You must have a clear mission. That will help you to have clear goals and objectives which are very vital when it comes to standing out. Every studio has its mission and you should have your own too. Your mission should be so strong that you cannot afford to miss out on going to work. It should also make those who work with you be motivated in their work. 

Analyze your competitors 

Once you have defined your mission

Once you have defined your mission, it is important to analyze your competitors so that you may know the gap that is there in the industry to know how to fill it. Once you know what is offered by your competitors, then you can know how to be different. 

Have a strategy 

Once you have known the gap that is in the market, you know need a strategy n how to fill that gap. That means that you have to do proper research and brainstorm on possible ways of filling the gap. Most of the time, creativity will work out well and research will give you ideas on the different things that you can do. 

One step at a time 

To make major changes, you need to have a good solid plan. That will also mean that you need to take one step at a time. It will be hard to make major changes all at once. As time goes by, you will get more ideas which you can incorporate for the best results. 


There is nothing complete without the right marketing strategies. When it comes to branding, the first step is to ensure that branding is done right. Branding is not only in terms of the studio itself but also the social media presence and website. Branding is like the backbone of the studio. When it comes to branding the physical studio, make sure that you create the right ambiance with the right décor and themes. You can also go extra by introducing games, both indoor and outdoor. When it comes to online presence make sure that you engage your customers well and give the right image. 

Extra services 

Many customers like offers or extra services. You can give them offers on subscriptions once in a while, do different contests and competitions, etc. That will make it spicier and give them a reason to choose you over your competitors. 


Giving Your Studio an Oomph

It is one thing to have a studio and another thing to have an interesting studio. For your studio to stand out, you have to go the extra mile. There is so much competition in the marketplace and if you don’t do the extra it will not make customers choose you over your competitors. With creativity, you can make our studio stand out. Some of the ways you can make your studio to stand out include: 

Invest in the right equipment

Studio equipment can be very costly but if you invest in the right ones, they make all the difference. The kind of pieces of equipment you have will influence the quality of sound that you get. That means that if you want a high-quality sound then you need to invest in high-quality equipment. 

Soundproof your walls 

As much as this is common sense for studios, not all of them soundproof their walls. If you are in a different room you should not hear what is happening in another room. 

Have the right interior décor 

The kind of décor you have will create the vibe and ambiance of your studio. That means that you need to invest in working on the interiors. When it comes to the interiors, choose the right statement pieces then work around them. There are certain décor pieces that you can choose and they will make a lot of difference. Choose the right wall art and art pieces, have the right color scheme, and incorporate textures to create a unique feel that defines your theme. 

The right seat 

Having the right seat makes a whole difference to space. There are different types of seats that you can incorporate into your space depending on where exactly it will be used in the studio. For example, at the reception or the waiting bay, you can have occasional chairs. That may leave you asking what are occasional chairs? As the name suggests, it is a special piece that is used occasionally but for a formal setting. It can be of different styles and with different textures and colors. Since a studio has different rooms, you can use different types of chairs for different rooms. 


Most studios prefer to have wall to wall carpeting but you are not necessarily limited to that. You can play around with different types of rugs depending on your theme to create different textures and vibes. 


Lighting is very important for every space. The more the lighting you can have in a space, the better space will turn out especially if it is natural lighting.

Offer extra

If you want to quickly stand out from the competition, go the extra mile by offering something extra or unique. Customers want something that can entice them and this is the best way to catch them. Give interesting packages, offer incentives, have a membership plan. There is so much more that you can do. Through research, you can get ideas on what you can do. 


With the internet age and digital marketing, it is easy to dismiss traditional advertising. That may make one question if it is relevant and if it is necessary. As much as it may be more costly than digital advertising, traditional media is still very relevant and very effective. The best part is that it can work across different niches and is easy to strategize. As much as social media took over the social life of many people, there is still a big chunk of people who listen to the radio. The good thing with the radio is that you can listen to it while running your errands such as driving or working out. Radio has been programmed differently hence you can easily do targeting. That explains why there are successful companies that still use radio advertising such as Lämpölux. Some of the reasons home repair companies should consider radio advertising include:

Can Home Repair Companies Use Radio Advertising?
Can Home Repair Companies Use Radio Advertising?

Selective targeting

As mentioned earlier, with radio it is easy to do selective targeting. The different programs in radio are meant for different target groups and you can easily make your advert to fall under certain programs depending on your target niche. With that, you will be sure that you are not wasting money on something that will not work out.


With a radio advertisement, an advert will likely be done repeatedly at certain times depending on your preference. When you hear something over and over, it is likely to stick into your mind and that can easily influence your buying decision.


As much as traditional advertising media is generally considered to be expensive, radio is a cheaper alternative. With radio, you will find that different packages are depending on your budget. The higher the frequency, of course, the higher the price. You can measure to know if it is effective or not so that if it is not you change the strategy. That makes it cost-effective in a way. The fact that you can get selective targeting means that you will not waste your money on something that will not work out.

Easy to measure results

With radio, you can measure results hence know if radio is working for your business or not. If not, you have the option of re-strategizing then measuring again until you find something that works. That helps in saving your time and your resources and makes sure you are spending your money on something that works.


Unlike other mediums such as TV and printed media, it takes some time for the advert to start running or it may be hard to implement any changes immediately. With radio, anything can happen in an instant. As much as radio may be good, you need to choose the right station depending on your needs and the niche market. You, therefore, need to do your research well. You also need the right strategy and the right messaging.


Businesses have become more and more competitive as time goes. That means that one has to go the extra mile to be ahead of the competition. One of the key things to keep in mind if you want to be ahead of the pack is your marketing strategy. Marketing is like the backbone of any business. Even if you may have the best products, without marketing clients will not know about them and that will mean no business for you. Luckily, the digital age has given us many options when it comes to advertising apart from having a website. That, however, does not mean that traditional advertising methods have become obsolete. Any type of company can still benefit from traditional advertising including flooring companies. One of the key traditional advertising methods is radio advertising. Some of the reasons why radio advertising may still be relevant in radio advertising include:

Is Radio Advertising Right for A Flooring Company?
Is Radio Advertising Right for A Flooring Company?

Selective targeting

With the radio, it is much easier to get t your niche. Radio has been programmed to meet certain market targets at certain times. You can therefore easily reach your market niche as compared to other marketing methods. All you have to do is to place yourself strategically so that you choose the right station and the right time and frequency for your adverts so that you achieve your goals.

Easy repetition

For adverts, you have to repeat them repeatedly to achieve your target. Once your target niche et information repeatedly, then they are more likely to react to that message.  With the radio, it is easy to repeat an advert without making it look monotonous. Radio makes it easy t repeat the same message to your target niche and because of the loyalty of the listeners, they are still likely to listen to your message.

Sound has a better effect

As compared to reading which can still stick in the mind, listening has a better effect when it comes to creating a memory. Listeners are more likely to instill an image that comes from emotion from what is being said and that will have a lasting effect.


As compared to other traditional media such as television and print media, radio advertising is much cheaper. That is because radio uses fewer resources to reach the target audience. It is, therefore, a good alternative if you are considering traditional advertising as you will achieve your set results without necessarily spending much.

Time efficiency

The time it takes to plan and finally roll out other types of advertising may be longer as compared to radio advertising. With radio so long as you know your preferred station and the times you want to air you are set.


With radio, it is much easier to track and measure results as compared to other methods. With radio you can analyze the results as soon as you start and that can help you re-strategize if need be to achieve your desired results. That can, therefore, help you achieve a high ROI.

Is It Worth To Consider Radio Advertising?

Having a business is always hard. It takes a lot of effort before you are able to get the attention of your target audience. You need to do a lot of research and you also need to do surveys to know more about the market. If you fail, the business will not take off. All of the time, money, and effort that you have placed on it will be wasted. This is not something that you want to happen. 

Advertising will always help your company become recognized more by your target market. It will help your company name become recalled by people that you want to do business with. There are different ways that you can advertise right now but one of the tried and tested ways is to advertise on the radio. 

Radio advertising may have influenced you to check this brand. It has also allowed you to know more about the different services and products being offered by various companies. If they do it, there is no reason why you should not do it too. You can definitely advertise your products and services but you need to do it right.  

These are a few tips that will help you advertise correctly: 

  •  Know Who Your Target Audience Is – The advertisement you will create should get the attention of your target audience. If they feel that what you are advertising does not appeal to them, they will not remember your company at all. Learn your target audience better by researching and checking what your competitors are doing. 
  •  You can request for a high frequency for the ads that you will create. It is true that you have to pay a higher fee but the fees when you advertise on the radio will not be as high as advertising on television. The frequent advertisements will help people who listen to radios often remember your brand more. 
  •  Casting should be taken seriously. You may think that casting is one of the easiest things to do but actually, you need to choose voice actors that will convey the message correctly. Make more effort to do proper casting to make your advertisement more successful. 
  •  Always check the rates that are being offered by different radio stations. Choosing a radio station can be tricky but when you know your target audience, it will not be too hard. Once you have narrowed down your search, ask about their rates. Consider your budget before making the best choice. 
  •  Timing is everything. Even if you have hired the right people and you have chosen the right radio station, these will be pointless if the timing isn’t right. It can be hard to determine the timing at times but you can also go with your gut feel mixed with some research. 

You need to make sure that the production of your advertisement will be good so that your actual advertisement will also be remembered by people. Remember these tips to become more popular with the help of radio advertising. 


How Radio Advertising Can Boost Your Business

As much as there is so much hype about digital marketing as a whole, other advertising media are still relevant. Many people have under-estimated radio advertising while those who have used it have had good results. All you need is to have the right strategy and you are set. Contrary to popular belief, all industries can be beneficiaries of radio advertising. For example, listeners can get to know about the best air purifier in the market as they listen to their favorite show. All you need is to define your niche to know how they can easily be reached. Many radio stations have programmed their programs accordingly and thus it is at certain times that you will get a certain audience. You can also integrate it with your other advertising mediums such as integrate it with digital marketing to ensure even high success. Some of the ways you can make sure that radio and digital marketing are integrated include:

How Radio Advertising Can Boost Your Business
How Radio Advertising Can Boost Your Business

Ensure consistency

Many people have the false belief that how you brand yourself on social media is not the same with radio but that is not true. That, therefore, means that you should make sure that there is consistency across different platforms. The branding you use on different platforms should have some sort of consistency to build a good brand image so that your consumers are not left confused. That means that your messaging, tone and voice should be the same.

The different media should complement

Both radio and digital advertising should be able to complement as they are all working the same purpose and towards the same goal. That, therefore, means that the messaging should be the same in a way since they are doing the same thing. For example, if you want people to sign up for an event, all media should work towards that.

Do your campaigns simultaneously

If you are doing a marketing campaign, it should be simultaneous regardless of the media. If you are planning to launch and run a digital campaign, it should be at the same time on both radio and digital media for it to be as effective as possible. That will help you to have a higher ROI.

Have connectivity

Even though you may be focused on digital advertising and radio for marketing, you also need to make sure that they are connected to your other handles. You should, therefore, make sure that you give your audience options for engaging with your brand. Make sure they knew about your website, blog, social media handles and how they can contact you. With the high competition in the marketplace, integrating radio is one of the effective ways you can try to ensure a high ROI. Even though digital advertising is effective, integrating with radio makes it even more effective and unique. It is, however, important to know that creativity will greatly affect the results you get. Creative campaigns will get many hooked to your cause and be a success.


How To Start A Radio Station

Radio is one of the mainstream entertainment channels. As much as the going is busy and many people do not have time, they listen to the radio while on the move. When commuting or in the gym or doing various activities, people use that chance to catch up on their favorite shows. Radio is fun and many people normally want to get involved but they don’t know how to. In the era of YouTube and podcasts, it is much easier to get started than it was a few years ago. Some of the things to keep in mind when you want to start a radio station include:

How To Start A Radio Station
How To Start A Radio Station

Find your “why”

Why do you want to start your station? Is there a void you are trying to fill? What is pushing you to fill the void? Once your why is strong, then it will be easier to come up with a strong mission and that will help everything to be streamlined well. Once your mission is well worked out, it gives you the drive, helps you to stay focused and come up with the right goals and objectives.

Identify your edge

With plenty of radio stations out there, it can be easy to get lost in the crowd. It is therefore important to find out a distinguishing factor that will separate you from the crowd. That will be influenced by your goals and objectives. Once your mission and plan are well crafted, then you can get creative to find out something that will make your station different. You also need to define your niche, your content and how exactly you want your station to be. That can be possible by checking out the different stations in your identified niche and find a void that you can fill.

Have the right tools

If you are venturing into radio, there is no doubt that there are tools that you will need to make it a success. It is good to research the tools that you will need. It is not enough to have a DSLR for instance, you will need a microphone for DSLR too. Many people start by recording with their camera’s in-built system and as much as it works, it is not enough. For good quality sound, you will need to invest in high-quality microphones. You will also need a working space/studio. Most of the time people start from their homes but you don’t necessarily have to start from your home like everyone else.

Find out the legal requirements

It is not enough to have the right goals and tools, there are also legal requirements to be met. You need a license and you need to apply for a frequency. There are also many other requirements depending on the kind of station you want. For example, an internet radio station may not be the same as a regular radio station. Once you have the goals set right and know exactly what you want, then a radio station will easily be achievable.


A Career in Journalism

Journalism is one of those very competitive and fast-paced careers, meaning that those considering a move into the industry have to think on their feet, be adventurous, and also very curious. The internet has disrupted the industry to an extent, with most people getting their information online, but many of the things more or less remain the same. In this article, we are going to look at some of the advantages of a career in journalism.

A Career in Journalism
A Career in Journalism

A learning career

This is a career that is made for curious people always out to get information, and this means that they get to learn something new every time. This is probably one of the most rewarding things about journalism.

Challenging and exciting projects

Despite the fact that journalism can be demanding, it is also an exciting career since you have to be where the action is, beating deadlines, and delivering great stories.

Working with passionate, informed people

Most journalists are people who are passionate about their jobs and are also hardworking and intelligent. This means that you’ll be working among such people.

Sense of achievement

Once they publish their work for the public, journalists get a sense of achievement, and especially when there are people that are actually benefiting from their work.


As a journalist, one gets to travel a lot in search of information, going to the source and also researching for authenticity. This could be both local and international, which is way better than sitting behind a desk for forty hours a week.

Meet interesting people

In journalism, you will get to meet and interact with interesting people in the course of your research and gathering of information.

Become a community expert

A local journalist is a best-placed person to know their community well since they spend a lot of time researching and gathering information. This means that they also interact well with most community members, which means that they are privy to many details.

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Journalism is a profession that you should consider joining for the reasons mentioned above. It could even be done as a side job to compliment your main profession.