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How to get started in radio

Over the years, radio has proven to be among the top employers in the media industry. It offers numerous job opportunities both on and off air. However, it is the glamorous broadcasting position which has attracted the interest of most people who wish to pursue a career in the radio business. The allure of this seemingly fun and well-paying job is further heightened by the fame and celebrity status that is linked with being on the air. Due to a limiting number of radio stations coupled with the high numbers of people interested in these broadcasting jobs, there has been intense competition in this field. However, equipped with the relevant information, clear objectives and a strategic plan, getting started in radio broadcasting can be a simple task.


There are three major ways of starting a radio broadcasting career; attaining a college degree for the award of radio or TV broadcasting, attending a broadcasting school or through internships. A solid education is a sure way to start your career and begins by enrolling in a reputable university with a broadcasting program. Select an institution that boasts of equipping its students with both theoretical knowledge and practical skills. Campuses with their own local radio or TV stations should be prioritized since the invaluable experience such facilities offer secures a strong foundation for a great career.

For those who miss the opportunity of attending the universities, broadcasting schools provide a suitable alternative. Even though the offered courses have less content and experience compared to university programs, they are very helpful since they equip one with the basic knowledge and skills required in this field. They are also known to empower their students by assisting them to land jobs. [click to continue…]


Starting Salaries for Radio Jobs

Being an authoritative reporter of the news or celebrated disc jockey spinning tunes in a radio station seems like a glamorous jobs; a dream come true to most people. What many do not know is that just like any other job out there, radio broadcasting employees have to work their way up from the low paying jobs so as to earn a decent salary. Rome was not built in a day and making your way to the top will definitely not happen overnight. It is not a smooth sailing as most people picture it to be. To worsen the situation, the radio broadcasters are competing for the top paying jobs in an ever-contracting industry. However, the few that succeed to the top positions ultimately receive hefty salaries and bonuses that make the journey worth it. (image from flickr)


Hundreds of students fresh from college, well groomed for the job market in radio broadcasting are always puzzled on how much their starting salaries will be if they land such jobs. Before we come to learn of the salaries and benefits, we have to take a look at which types of jobs are available in this industry for inexperienced beginners. The radio broadcasting industry offers a wide range of jobs including, the news gatherers and reporters, the announcers who we normally hear reading prepared news pieces, disk jockeys (DJs) and the technical support which mostly comprises of engineers. One you have worked your way through one of them, you can then come to the higher-level jobs like the programs and news producers. In this list, we should also include the station managers since they are the ones charged with the responsibility of routine office work or accounting. Smaller radio stations are characterized with an overwhelmed staff that are usually required to handle multiple jobs. A recent study carried out in America by the United States Bureau of Labor Statistics showed that approximately 38 percent of the employers in the radio broadcasting industry have less than 5 employees in total. [click to continue…]


5 great radio morning hosts

Every morning, millions of us wake up to the challenges of a new day. We struggle to get up, take that cold shower, prepare for school or work, and are almost always in a rush. However, one thing always remains constant through it all. A big percentage of us still find the time to listen to those radio talk shows. Morning radio has been around for a long time, and whatever the reason for their endurance in the market, be it the humor, the education or the politics, people always find time in their schedules to listen in. The radio stations are different, but many of the radio shows are modeled around their hosts and their personalities. Here are some of the most celebrated radio hosts in the airwaves today.

Bill Bennet is one of the leading names in this business. His talk show runs from 6 to 9 am every weekday, and is normally a fast paced program, which tackles the outstanding issues in the country at the time. His shows spark meaningful dialog, striking that perfect balance between serious examination and investigation of issues and having fun for the listeners on air. He brings important guests, from sports personalities to entertainment and political figures.

Glenn beck was born in 1964, and at 50 years of age, is one of the most popular radio talk show personalities. H doubles up in both television and radio, and the awards he has got only add to his credibility. His radio show is ranked the third most listened to and liked nationally, among the age group of between 25 and 54 years old. Although he is conservative, his mantra is interesting. He claims that his shows are never about the right or the left. Rather, he concentrates on the right versus the wrong aspect. [click to continue…]


If you are looking for a fantastic way to promote your business then you won’t be making a mistake when you decide on a radio commercial for your company.  Radio commercials are some of the most effective marketing methods.  This is because 90% of the population listens to the radio.  These live commercials are also much more effective than other forms of advertising like digital advertising for all of the following reasons;

  • Radio is targeted towards a certain market area
  • These commercials are frequently run to reach many potential customers
  • Sound and hearing is much more memorable to listeners
  • Listening is easy and unavoidable; unlike reading.

7 Steps to Create a Radio Commercial for Your Company

Step 1 – Find your advertisement focus

The first and most important thing to do when you are creating a radio commercial for your business is to determine your advertisement’s main focus point.  You only have a few brief moments to communicate your product or service to the public and need to put your best foot forward.  Determine exactly what you want to communicate and find a focus point for your advertisement.

Step 2 – Get quotes from a suitable radio station

Determine what your target audience is so you can determine which radio station is best in terms of target based listeners.  Get quotations for voice over advertisements so you can see what you can afford and so you can determine how long your advertisement can be.

Step 3 – Get creative

Consider for a moment which advertisements are most appealing to you and which advertisements you actually remember after listening to the radio.  One of the best ways to generate interest is with humor.  Get creative and choose an advertisement vibe that will be memorable.

Step 4 – Write your script

This is one of the hardest parts of radio advertising.  Your script needs to be spot on, interesting and should accent your advertisement focus point.  If writing your own script is getting you down then perhaps it is best to skip this DIY session and get a professional script writer to write the advertisement for you.  These full time writers are brilliant at presenting information in an articulate, understandable and interesting way.

Step 5 – Hire a voice over talent

You need a lot of gear to create your own voice advertisement.  Instead of investing a fortune on your own gear you can hire a voice over talent to do everything for you.  Cheap Online Voice Talent Online is a wonderful online company where you can find affordable voice over talent to voice your advertisements.  These voice over experts won’t just voice your adverts, they will also include all the sound effects, music, backtracks and extras to make your advert come to life and to captivate the interest of your target audience.

Step 6 – Check and edit your ad

It is always a good idea to listen to the completed ad to ensure that it is what you are looking for.  Voice over artists is all more than willing to edit or amend the voice over ad until it suits your exact need.

Step 7 – Launch and listen

When your radio ad is completed it is time to get it broadcasted.  It might also be a good idea to be on the lookout for remnant radio spots or packages so you can get frequent broadcasts at discounted rates.


Radio Jockey

Radio is the modern way of utilizing radio waves to carry information, such as sound. Latin word “radius” which means “beam of light rays” was used to derive the word radio. Numerous people worked to make this type of communication possible, but in 1895 Guglielmo Marconi was the first person who received the first radio signals in Italy.The machine which sends the radio signals is called as “transmitter” whereas the device which is used to receive the signals is known as “receiver or antennas.”

Radio Jockey

Ge Attic Mount Antennas

Antennas play a significant role in a radio station. Antennas are used to convert the electric power into radio waves. It works when they are connected to a radio transmitter or radio receiver. Ge Attic Antennas come with the best materials and designs. The best thing about Ge Attic Antennas is it can be blend with any surrounding. It is highly recommended to buyers and radio stations because it has a broad spectrum which covers UHF and VHF as well. These antennas come with easy positioning as they have an excellent accessory of enjoying favorite channels in HD quality. The buyers who live far away from the broadcast towers as these antennas have an easy setup with great mounting options as well. You can visit gettvantenna.com to read the ge attic antenna reviews and get to know why this antenna is better for you. The most vital thing is it not just free, but its quality is superior to rest of the satellite TVs or HDTV. The best variant of these antennas is GE 33692 Attic Mount HD and is the best American leading brand.


RJ stands for “Radio Jockey.”  A person who hosts a radio show is known as a radio host, or a radio jockey. This radio personality may broadcast himself or herself live or use voice tracking techniques. They take live calls, informs about the latest updates, news, sports, weather, interviews different personalities. Furthermore, they post information online on some other web forum, and this is done to stay connected with their audiences.

How To Become An RJ

Becoming an RJ is not an as easy job as it seems. This post revolves around one’s creative approach. If there are no creativity listeners will give your program a farewell. To become the demanding RJ one should follow these tips:

  • Good and fluent speaker

For RJ it is imperative to be a good speaker, and his/her way of talking should be impressive to attract the listeners. RJ must not fumble while speaking. Clarity of speech is required to deliver the message, and it is quite necessary because the radio listeners demand the fluent speaker. Therefore, one should focus and practice about speaking is a must. Being unadorned while speaking will create monotony.

  • Usage of technical instruments

Different devices in a radio station such as CD players, headphones, faders, underlays, background music are used by the RJ to control the pitch, voice, sound as well. To control all these RJ should have a command on how to use them.

  • Humorous and knowledgeable

Folks usually plug into a radio station for entertainment. The audience gets bored of listening to the same channel, so they switch to other channels. To cope with this situation, one should add some humorous things in his links and bio to attract them. Radio is listened by both the urban and rural population so an RJ should know about the different informative facts to share them with his listeners. Radio jockey should talk on the current issues and affairs to involve his/her audiences in the show.

  • Confident and openminded

If you are not confident, you won’t be able to present yourself to others ever. One should be sure about whatever he is saying as it goes on-air. RJ should not try to copy others and create his/her unique style. An RJ should be straightforward, and there’s a need to be open to his idea. If RJ makes a mistake he/she should accept it otherwise the listeners will not be impressed by RJ’s performances anymore.


AS much as we are in the age of digital advertising such as the use of social media, traditional advertising mediums are still equally important. Even though the kind of industry one is and the customer niche will affect the advertising medium that will be most effective, traditional advertising methods can work across industries. Many people have despised conventional advertising mediums while they are still very effective. For most companies such as a movers company like furniture removalists Perth, it’s better to combine both conventional and digital advertising for maximum results. Some of the advantages of radio advertising include:

Importance of Radio Advertising for A Movers Company


Radio advertising has a wide coverage as compared to many advertising mediums. The fact that one can use radio on their mobile phones or the internet means that there is a wide audience that can access radio advertising. Companies can use advertising campaigns to match their geographical markets as local companies can use local regional stations to reach their target customers while big companies targeting the national market may purpose to use national radio. Therefore with radio a company can strategize to reach their target audience easily.

Special interests

With radio, adverts can be programmed to reach the right audience. This therefore means that you do not give a radio station an advert and that’s it, they will work with you to know the target audience and schedule the programming of the ad. The ad can always be customized from time to time if the current strategy is not working.

Performance measurement

With radio advertising it is easy to measure performance and that will make it possible to know what works and what doesn’t and change what doesn’t till it works. This will make it possible to achieve advertising goals and help you optimize performance. With other mediums it may be hard to easily measure performance and that may make a company to waste money since they may invest in something that is not working out.


As compared to some advertising mediums such as TV or press, radio advertising it is way cheaper. Rates will however vary by regions and the radio stations. Radio stations that have a wide coverage will be relatively more expensive. In terms of the production cost, the production cost for radio advertising is way cheaper and can even be done by an individual. Most radio ads are not complex as compared to TV and other media. With some radio stations, you can get low cost or free production services.


With radio advertising, customers can give more attention to it since it does not require special attention. Users can be able to listen to radio while they are doing other chores or running other errands. Radio may be a good way to catch the attention of users with busy lifestyles. Some clients may not have time for TV, print media or social media advertising but listen to radio and hence radio is a good way to catch them.


Advertising is great business because it is the best way to make products and services known by people. There are many different ways to advertise, both physically and digitally. Initially, people mostly posted advertisements on radio, television, magazines and posters, but today there are many more forms of advertising going with the advance of technology. In this article, we are going to look at some of the different ways to advertise products and services. Kindly note that they type of advertising works differently for the different types of businesses and their target market. Most of these are also premium, but there are also some that can be done free by those with initiative.

Radio and Other Different Ways to Advertise Products and Services

Purchased Online Ads

One of the most popular forms of digital marketing is through posting ads on websites in order to attract traffic. Popular sites such as Facebook and Twitter have advertising programs that can target specific demographics. There is also Google AdWords, a service by google for advertising online.

Social Media Marketing

Social media marketing is one of the most powerful means of marketing, and the content being put must be both interactive and fun in order to attract people that are curious.

Newspaper Ads

This is one of the traditional methods of advertisement that we had mentioned were used before. The newspapers can be daily or weekly, and the ads can target people in certain geographic locations. Adding incentives like coupons makes it more likely for people to respond to the ad. You should also purchase space in a section that is relevant to your ad., for example, advertise your car in the vehicle classifieds.

Radio Advertising

Radio advertising is also one of the traditional advertising methods that also targets demographics. It can also target people according to age, because certain radio stations are more popular with certain age groups. They have to be catchy in order to attract the attention of the potential customers.

Television Advertising

Television advertising can be costly and take more time and effort, but it is one of the best ways to advertise since many people spend a lot of time on television. They can target both local and international markets.

Public Speaking

This is a great advertising method if you’re aiming at promoting your expertise, where you can bring promotion materials such as business cards to the events. Use the event as a pitch to let the audience spread the word about your expertise or services.

Door Hangers and Flyers

Not everyone would like to find advertising flyers hanging on their door knobs but this is another way to spread the word about your products or services. The few that will convert to sales may be just what your marketing campaign was targeting, and a positive return on the campaign investment.

Event Sponsorship

Advertising your products or services can come in many ways. One of the best ways we have seen though sports, with companies scattering to have their logos on the uniforms and stadiums of certain teams. Others create an onsite location where the event is being held, while some stamp the attendees with their logs at the entrance.


Since we are talking about different marketing methods, I would like to now turn to search engine optimization. This is a digital way of marketing websites and bringing them to the top of a google search. It involves using keywords related to the services being offered as well as using fresh content on the website. Google uses complex algorithms to determine the sites that come out at the top of their search and the best way to do that is by trying to understand the whole process. That, however, can turn out to be a very complicated affair, and that is why it would be important to seek a service that can get it done for you. That is where Kranu comes in. Jarno and his team are experienced and can help you with your SEO issues, bringing more traffic to your website. Kindly check out http://www.kranu.fi/ for more information.


Marketing is a must for most companies to come out successful with all of the competition that we have nowadays. In instances that we don’t know how to go about it, it is important to seek the help of professionals like Kranu.


The Top Gifts for Radio Hosts

Being a radio host seems simple right?  I mean just how hard can it be to manage a talk show, play music, crack jokes and do a few on air interviews?  For the most part it seems like quite a comfortable job.  You show up, talk…talk…talk, and do a bit of fidgeting with some electronic gear and then you go home.  Well it is a lot harder than you might think.   Just thing of how hard it is to give a live speech to thousands of listeners… now think of having to do that each and every day! You can never show up late for work… every single day of your life involves a lot of show preparation… you need to constantly be on top of the latest news and the latest trends… you need to be interesting and funny without saying a single wrong word… Basically you need to be absolutely perfect to be a good radio host, which can be quite nerve wrecking, stressful and tiring.  Every good and successful radio host has a challenging day each and every day and that is exactly why they definitely deserve a great gift when it is time for a bit of spoiling.  Here are the top gift types to consider if you plan on spoiling a good radio host.

The Top Gifts for Radio Hosts

Jewelry speaks louder than words

The radio host might be talented with words but that doesn’t mean you are.  Instead of trying to master up the right words to say ‘thank you’ or to show your appreciation you should let something far better do the talking for you.  Jewelry is a long lasting gift that will say all the words of gratitude for you.  It is a gift that any radio host would absolutely love and definitely deserve a spot on the top gift’s list.  Lugano Diamonds is one of the best jewelry brands to invest in right now.  One of the pieces of their supreme collection is bound to thrill and delight any radio host.

The gift of technology can be invaluable

Techno devices are some of the best gifts you can consider if you want to give something useful.  Consider the gift of memory and buy a good memory stick or external hard drive.  Consider the gift of time and get a great looking watch… there are so many terrific techno devices out there that would be an absolute fantastic gift.

Pampering is always a welcome gesture

A spa session or pampering basket is a great way to help the radio host whisk away a bit of that job stress.  If you are looking for a relaxing gift then try to book a massage, facial treatment or create a DIY pampering kit.

Gift baskets are terrific when you feel clueless

There are always some people that don’t seem to show a particular interest in anything.  It is hard to shop for them because you never really know what they like and that is where a gift basket is the perfect solution.  Gift baskets can be diverse, which means you can include a great variety of tiny gifts to create a whole.  You can include coffee packs, snack packs, stationery, pampering kits and much more for your gift basket and decorate it nicely.


Surely, you’ve heard the saying, “He’s got a face for radio.” This usually applies to unattractive radio show hosts who are better off unseen. However, there are some that manage to step from behind the mic and end up in plain view. These are the famous radio personalities that ended up on the big screen.

We don’t know if the initial film makers that got these people’s careers started used a Sony HXR-NX5U. However, if they had they would have a camcorder that was the first in Sony’s solid-state camcorder line. And it’s Sony’s first AVCHD camcorder made to function at the professional-level. This certainly would have been a great video camera to get their careers on the screen up and running.

Famous Radio Personalities that Ended Up on the Big Screen

Radio Stars Who Made it Big in the Video Industry

The famous radio stars who made it big in the video industry might surprise you. This list is an impressive ranking of radio voices who somehow managed to get past the “face for radio,” concept. Some are better known than others, but they are each worthy of mentioning here:

  • Howard Stern– Definitely living up to the “face for radio,” concept Howard Stern’s news pranks earned him a large following. At 63 years old Stern is a well-known celebrity and has been named the funniest radio show host.
  • Adam Carolla– Carolla is best known as a comedian. He hosts a show under his name and has set the Guinness World Record for the “most downloaded podcast.” Most people connect him with Jimmy Kimmel. Some think he would make a great male role model.
  • Glenn Beck– This name probably conjures up mixed reviews since Glenn Beck is a conservative commentator who focuses most of his energy on political discourse. He had a syndicated talk-radio show prior to creating multiple films. He’s also written a bunch of books. If you’d like to learn more just follow the link provided.
  • Russel Brand– This 41 year old English comedian has quite a lengthy professional resume. It includes his involvement in activism and screenwriting. However, some people apparently think he would not be any good at cuddling.
  • Ryan Seacrest– This guy definitely dispels the “face for radio” concept as there are a number of women who would place him in the “dreamy” category. Born in Georgia, Seacrest has had a number of popular show credits to add to his name. He’s considered one of the Emmy’s best hosts ever. Since so many people love him, we’ve decided you might want to read more.
  • Larry King– Larry King is another radio host with mixed reviews. He spent a good deal of time in Florida as a radio interviewer and journalist. At 83, his name and voice are both quite noticeable. This is especially true since the inception of the Larry King Live show.
  • Dick Clark– We couldn’t end this list without adding Dick Clark to the mix. Though he died at the age of 83, his voice and image still conjures up positive memories for those of us who loved his New Year’s Rockin’ Eve countdowns and the $10,000 Pyramid.

There are a ton of other impressive radio show hosts that may or may not have had their big screen moments. If you’d like to learn more about them, this is an excellent link.


The radio plays a very critical role in advertising as much as it is an old school method. Consulting business has grown to be very competitive and hence if you don’t embrace the right strategies the business is likely to fail. That is where radio advertising comes in. As much as it may be underestimated when it comes to advertising a consulting business, it can be a stepping stone for your business. Good thing with radio you are sure you will get an audience for your advert unlike digital advertising. Some of the reasons why you should consider the radio as an advertising media for your consulting business include:

How to Use Radio for Advertising Consultations

Cost Effective

Radio advertising is cheaper than many other forms of advertising. Television, print ads and digital advertising can be very expensive and not necessarily effective.  As much as creativity is needed in radio advertising, it requires less studio time, actors, video equipment and editing hence making it way cheaper as you can get a quality recording at a fraction of the cost.

Time efficiency

Unlike other forms of advertising that may require you to spend a lot of time such as television advertisements and print ads such as magazines, radio requires much more less time. TV advertisements can take up to months to get high quality footage but for radio you can get a quality radio spot within a short lead time. It takes a short time frame to execute a radio campaign.

Measurable results

With radio advertising unlike other forms of advertising it is possible to track results quickly and accurately and know if the advertising  method is working for you or not. For example if the radio ads are able to track calls, you can be able to know within a short time frame if the message is effective or not. With the fast turnaround time, you can be able to customize your ads to make sure you get the results that you want. This can give you an advantage over other forms of advertising which you may not be able to measure results. With radio advertising, you are sure that your business is a success.

Getting the right audience

Radio already has an audience that want to keep up with news, events, personalities and music. The audiences are potential customers to your consulting business and hence it’s a good way of reaching out to an audience.


As much as many consulting businesses have not seen the potential of advertising on radio, radio advertisement can be very effective. Consulting companies such as Abraham Zaiderman Consulting can be even more successful with radio advertising. All they need is a good strategy and goal setting then anything is achievable. With radio, they can tweak their strategy until they achieve the goals they want as a company. Advertisement can be through a feature or having a certain program on radio where the consultant can talk more about matters in their field of operation.


If you love listening to radio, you might consider getting yourself the right pair of headphones. Of course not in all instances will you get a chance of listening to radio, but having headphones will give you the convenience of listening to the radio from where you are and hence no excuse for missing your favorite jams. To get the right headphones however, you have to know what you are looking for so that you may get a pair that best meets your needs. Some of the important factors to consider when choosing a pair of headphones include:

Choosing the Right Headphones for Listening to Radio

Quality of sound

The quality of sound of your headphones is very important as they will affect your experience with the headphones. Different headphones have different sound qualities with most high end headphones offering high quality sounds. This is a very important factor to consider as it is what makes all the difference.

Features of the headphones

Different headphones come with different features with some headphones having more features than others. Some of the features that you should look out for include sound settings, noise cancellation, noise isolation and wireless ability as well as Bluetooth features. Noise cancellation is whereby the speaker inverts sounds from other sources and cancels them such that you only hear sound from your speaker while sound isolation on the other hand is whereby the speaker creates a physical barrier with the external sounds such that you can’t hear them. The two are normally confused to be the same thing but the former is usually better than the latter. Some headphones have a wireless ability and most of these operate by using Bluetooth. If you prefer the wireless ability you should look into that.

Form factor

Different headphones have different forms which enter the ear. There are some that are in form of ear bud, headsets or padded headphones. It depends on one’s preference and the kind of effect of music they are looking for since the form factor has an effect on the sound the headphones can give.

Value for money

We all look for value for money as customers. You should feel what you are paying for is worth it. The price and the features of the headphones should be match. It should also come with a warranty that has a reasonable time frame so that you don’t feel cheated.


There are many other factors to consider when choosing headphones. It normally depends on individual needs. The most important bit however is to do a vast research and comparisons so as to get the best headphones and value for money. There are also many sites from where one can get awesome wireless headphones review to help you make an informed choice. Normally a review is important as it gives you a sneak peak of what a previous customer went through to help you avoid the mistakes they made. Shopping for a headphone also requires a lot of patience.


Radio is still an absolute way to get exposure for your business regardless of the popularity of social media has gained over the past few years. A study has shown, people reaching radio weekly are still more than who watch TV or go on the internet. Business owners always look for the mediums through which they can reach maximum population. Well, radio can prove to be one of those mediums. Read on to find out the points that can support you starting with radio advertising but first, let’s look at the benefits and challenges you might confront:

A Guide to Get Started with the Radio Adevertising

  1. Benefits:

One main advantage of radio is reaching a significant number of folks because there is a population that still turn to radio to keep themselves updated. Business owners can get the privilege in different ways. First; they get their business advertised, two; they can come across the deals they might be interested in. For instance, you are looking for investing in some property, and then you hear about the deals at TJM properties i.e. a large business venture owned by Terence McCarthy St. Pete. We get to hear about the new purchases and sale by TJM properties now and then.

They sold 15 communities to fortress/holiday (specialized in retirement housing) not very long ago. Fortress investment tied up the deal for more than $200 million. TJM properties, previously known as McCarthy properties, has developed and redeveloped more than 850 residential and commercial properties. Moreover, it continues to plan to acquire additional properties with some new investments. You might hear such news on a program being broadcasting on radio. The programs like these can be helpful for the exposure of your business.

  1. Challenges:

Challenges you may face:

  • People are distracted as they are probably doing something else when the radio is on.
  • There are various radio stations and individuals quickly switch to the other.
  • Not the entire audience you target might listen to the radio.
  1. Would It Work For Small Business?

Business like retail stores and restaurants are more likely to have a return on radio ads. The reason behind that is people are mostly on the drive when they turn the radio on. It gets easy for individuals to choose the next station when they hear ads. The answer to the question would be, yes! It can work for small ventures.

  1. The Type Of Station You Should Use:

You should be vivid about the station which is suitable for you ads. Some stations have a breakdown of their listeners based on gender, age, income, and location. Go and check the stations which have an audience you would like to target. By visiting, you get the precise idea on which channel you want to run your ad.

  1. The Effectiveness Of Your Ad:

Mostly, high time to run the ads is morning and evening. Folks who listen to the radio while driving are more likely to play it when they go for the work or when they return home. You can choose the time slot that you think is the most suitable. Avoid choosing the overnight hours as the desirability level is really low at that point.

  1. Reasons That Influence The Advertising Cost:

Let’s talk about the cost now. Certain factors affect cost and number of audience is one of them. The more the number of listeners, the more the cost. Furthermore, playing the ads in the major cities cost more than playing in small town. Similarly, you have to pay more price if the station embraces a young audience.


Become an RJ!

One of the earliest forms of media is the radio. Before televisions, you could tune into your favorite radio station and listen to news, radio plays, stories, and radio shows. Over the time, radio listeners may have declined, yet they have not died down. Probably not many folks listen to the radio as intensely as they would ten years ago, however, communication is still appreciated. Being a radio show presenter or a radio jockey is a challenging task which requires skill, technique, and hard work. Not only can you work on air, but you also have some opportunities off air as well in radio.

The radio booth is a soundproof room with the presenter of the show that works to entertain its listeners. All the furniture is designed to make the least noise. Floor lamps with shelves are used widely to ensure that there are not enough sound waves generated. These floor lamps are a smart option to save space. You can place your things without having to install other shelves. The smartest way to use them is to put objects that are enhanced with light to give them the best possible appearance. Just like the coin has two sides. Likewise, the floor lamps comprise of their pros and cons.

Become an RJ!

Being an RJ is a tricky job. As you are on your own as an RJ, and you have to ensure that you keep your audience engaged. Therefore, read a few tips to be a good Radio Jockey:

  1. Fluent Speaking:

An essential factor in being an RJ is to ensure you are fluent in speaking. Folks who can talk a lot without losing their focus or without losing track from the topic are more likely to be good at the profession. Usually, Radio shows are life, hence, you will need to be spontaneous at the time, and you cannot rely on the speech you have prepared.

Your language should be clear, and unless required, you should have command over a single language at least. Your words should be complete, and your speed of talking should be enough to understand yet not make the listener sleepy. Delivering your message require you to change your tone and express through your voice.

  1. Be original:

Would you like to listen to the same style, the same content, and the same energy every single time? Of course not! You require to create a new style and be original. Listen to other presenters and observe what they are doing, however, do not copy their style. Find your genre to talk on, or find a way to engage your listeners with you. Keep the content fresh and your style friendly.

The more original you are, the more attached your listeners will remain. However, ensure that you are not beginning to sound fake in the process of finding a unique style. Keep it fresh and be as realistic as possible. If you choose to add humor, make sure that it is not offensive.

  1. Take technical knowledge:

Most of the time stations allow an assistant to run the instruments; however, as an RJ you should learn to operate this stuff even if you do not use it. Using the tools will assist you to fix your voice pitch, quality, and other technicalities without having to ask others. Moreover, it allows you to be independent in the studio.

Technical knowledge helps you in the case of an emergency when nobody is around to assist you with it. Likewise, you may find yourself having problems in communicating what you want with the technical assistant if you do not learn how to use the instruments.